Getting to know your market: best practices in market research

Originally published in the ICEF Bulletin Considering that the international education market represents more than US$45 billion dollars, is currently estimated at roughly 2.7 million...

14% of prospective students in the US have viewed a college website via their mobile device; 62% of them wanted to access a college’s social media properties and 64% to watch a college’s videos. (Noel-Levitz)

Industry growth fuels need for new professional standards

The international education industry is, in many respects, still a young business but it is growing up fast. The global population of international students has...

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Your CQUniversity Advantage http://www.cqu.edu.au/international-students

Agents

Survey finds travel ban influencing agents’ view of US

In a January 2017 interview with Times Higher Education Institute...

From the field: A closer look at the Turkish outbound market
Keys to the Market: South Korea
Russia: Education agents optimistic as economy strengthens in 2017
Keys to the market: Japan
From the field: Recruiting in East Africa
2016 Agent Barometer survey reveals important shifts in destination appeal and student perceptions
NACAC amends guidance regarding education agents

Technology

Five for Friday

An occasional round-up of some of the more eye-catching and...

Global MOOC enrolment jumped again last year
Opening the door to new learning models
Mapping technological change in higher education through 2020
MOOC enrolment surpassed 35 million in 2015
Private partners helping to drive growth of US higher education online
How do students benefit from MOOCs?
Investments in education technology reaching new highs in 2015

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Facts & Figures

Ireland

International English language students contributed €278.3 million to the Irish economy in 2015 through student fees, accommodation, and travel. Read more

China

70-80% of Chinese students return home after education abroad. Read more

Language

There are 100+ million foreign speakers and learners of Mandarin worldwide. (Xinhuanet)    

Australia

International studen enrolments in Australia grew by 11.6%, Year-to-date April 2016. Read more

Peru

Over 1 million Peruvian students have switched from public to private schools since 2004. (Peru this Week)

Social Media

78% of American admission officers say social media has changed the way they recruit. (Center for Marketing Research at the University of Massachusetts)

Vietnam

The top destinations for Vietnamese studying abroad in 2015 were Japan, US, Australia, China, and India. Read more

Kenya

In the 2013/14 academic year, 30,000 Kenyan students went abroad for their university education. (Standard Digital)

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