Best Practices

email-mobile-enoughIs your email mobile enough?

People like to say that email is still the “killer app” when it comes to reaching and engaging prospects. And they’re right. Certainly this is...

The business case for translating your website

Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...

unqualified-leads-holding-back-school-websiteIs fear of unqualified leads holding back your school website?

The following is a guest post from Crystal Marketing, a digital marketing agency with offices in Singapore and the Netherlands. An earlier version was originally...

Space for innovation: Getting a competitive edge from campus facilities

This article is adapted and reprinted with permission from the 2016 edition of ICEF Insights magazine. The complete issue is available to download now. The...

NACAC amends guidance regarding education agents

In 2013, the National Association for College Admission Counselling (NACAC) voted to lift a ban on the use of commissioned agents for international student recruitment....

Imagining the digital future of academic records

We live in a world where messages, financial transactions, and digital content of all sorts can circle the globe with a click of a computer...

Responding to a risky world

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Differentiation through innovation in English language teaching

Schools in the English Language Teaching (ELT) sector are operating in an increasingly competitive environment where the commoditisation of general language programmes has become a...

A corporate approach to managing risk in international recruitment

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Where are you? The importance of location in international recruiting

“Location, location, location” is one of the most famous idioms among realtors because it underlines the great extent to which a property’s desirability is tied...

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market...

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the...

Opening the door to new learning models

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

The interdisciplinary opportunity

Countless studies have shown that international students expect study abroad to lead to better employment outcomes and that students’ choice of where and what to...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing...

Table stakes: The link between food culture and student satisfaction

When students decide to study abroad, chief among their considerations are academics and the extent to which a foreign education can pave the way to...

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