Best Practices

new-surveys-highlight-key-elements-agent-educator-relationshipsNew surveys highlight key elements of agent-educator relationships

Findings from two recent survey efforts highlight some key aspects of effective agency-educator relationships. In Agent-University Partnerships: The State of the Field and Commission Structure...

Adapting student advising to boost retention and degree completion

A new survey has found that one in four undergraduate students enrolled at US colleges believe that it will be difficult for them to graduate,...

Google launches new college search feature

LinkedIn has its University Pages, Facebook is partnering with community colleges, and now Google has quietly – to the extent that one of the world’s...

Let them talk: The power of student reviews

Prospective students are highly influenced by online peer reviews of schools and destinations. The availability of candid student...

3 ways to give your recruitment marketing a boost

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

A roadmap for building more diversity in your international enrolment

For the past couple of years at least, institutions and schools that aim to build their foreign enrolments have heard...

Five winning ways to reach students

Successful student recruitment campaigns go well beyond listing and promoting a school’s programmes – they inspire...

Is your email mobile enough?

More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...

The business case for translating your website

Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...

Is fear of unqualified leads holding back your school website?

The following is a guest post from Crystal Marketing, a digital marketing agency with offices in Singapore and the Netherlands. An earlier version was originally...

Space for innovation: Getting a competitive edge from campus facilities

This article is adapted and reprinted with permission from the 2016 edition of ICEF Insights magazine. The complete issue is available to download now. The...

NACAC amends guidance regarding education agents

In 2013, the National Association for College Admission Counselling (NACAC) voted to lift a ban on the use of commissioned agents for international student recruitment....

Imagining the digital future of academic records

We live in a world where messages, financial transactions, and digital content of all sorts can circle the globe with a click of a computer...

Responding to a risky world

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Differentiation through innovation in English language teaching

Schools in the English Language Teaching (ELT) sector are operating in an increasingly competitive environment where the commoditisation of general language programmes has become a...

A corporate approach to managing risk in international recruitment

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Where are you? The importance of location in international recruiting

“Location, location, location” is one of the most famous idioms among realtors because it underlines the great extent to which a property’s desirability is tied...

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market...

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