Best Practices

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even...

In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective,...

Today’s two-part video interview covers the top trends in strategy and pricing for the educational travel industry. ICEF Monitor sits down with Mr Samuel Vetrak,...

Internships have long been part of the collegiate landscape, but their relationship to students’ future prospects has never been more direct. ICEF Monitor takes a...

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students....

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when...

In our previous video interview with Mr Greg Thompson, Senior International Trade Specialist and Education Team Leader with the United States Commercial Service, Department of...

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively...

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s...

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and...

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to...

Today’s video interview is with Mr Greg Thompson, a Senior International Trade Specialist and Education Team Leader with the United States Commercial Service (USCS), an...

In terms of achieving results with student recruitment agents, as we have often mentioned here on ICEF Monitor, it all comes down to relationships. Naturally,...

If you were an international student advisor, what if you could predict, with 85% accuracy, which of the students you counselled would graduate, and which...

Malta is a popular language learning destination, but it’s not just the sun and sea that attracts students. The island nation’s rigorous quality standards are...