Study calls for focus on student satisfaction to boost recruitment

A new study, published in the August issue of the Journal of Business Research, finds that education marketers should increase their focus on student satisfaction...

India moves to open up international collaboration for universities

India’s University Grants Commission (UGC) announced new regulations on 22 June 2016, since formally published on 13 July 2016, that aim to open up additional...

UK providers increasing focus on transnational education

New data from the UK provides a stark contrast between onshore and offshore enrolment trends, and indicates a growing emphasis on transnational education (TNE) among...

More online degrees on the horizon?

Coursera is the largest MOOC (Massive Open Online Courses) platform in the world. With a reported user base of 20 million students, it delivers courses...

Global survey highlights the importance of peer review and detailed insights for prospective students

A new study from QS, What Matters to International Students?, provides some interesting new insights on the types of information and information sources that students...

Early results point to continued growth for Australia in 2016
Keys to the market: Turkey
The uncertainty of Brexit
Thai demand for higher education cooling as population ages
New Zealand’s international enrolment grew by 13% in 2015
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Beyond the Horizon the near future of international education


Keys to the market: Turkey

Turkey often features in any discussion of important emerging markets...

A regional perspective on student recruitment in MENA
Canada eases visa requirements for Mexico
A corporate approach to managing risk in international recruitment
UK ELT student weeks down 13% in 2015
Ghana emerging as an important sending market in Sub-Saharan Africa
Study finds growing use of agents among US universities
When it comes to marketing and recruitment, start with relationships


Opening the door to new learning models

This article is adapted and reprinted with permission from Beyond...

Mapping technological change in higher education through 2020
MOOC enrolment surpassed 35 million in 2015
Private partners helping to drive growth of US higher education online
How do students benefit from MOOCs?
Investments in education technology reaching new highs in 2015
Blended learning moving to centre stage in higher education
The promise and challenge of technology in language learning

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Facts & Figures


International English language students contributed €278.3 million to the Irish economy in 2015 through student fees, accommodation, and travel. Read more


70-80% of Chinese students return home after education abroad. Read more


There are 100+ million foreign speakers and learners of Mandarin worldwide. (Xinhuanet)  


International studen enrolments in Australia grew by 11.6%, Year-to-date April 2016. Read more


Over 1 million Peruvian students have switched from public to private schools since 2004. (Peru this Week)

Social Media

78% of American admission officers say social media has changed the way they recruit. (Center for Marketing Research at the University of Massachusetts)


The top destinations for Vietnamese studying abroad in 2015 were Japan, US, Australia, China, and India. Read more


In the 2013/14 academic year, 30,000 Kenyan students went abroad for their university education. (Standard Digital)

Higher Education Marketing: Data-Driven Student Recruitment Solutions