Market intelligence for international student recruitment from ICEF

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 Swedish students seek “life experiences”

Swedish students seek “life experiences”

It’s essential for international education professionals to analyse global mobility trends, looking at how many students worldwide are travelling for an education experience, what they are studying and...

 Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

 High performance, high pressure in South Korea’s education system

High performance, high pressure in South Korea’s education system

South Korea has been lauded for having an education system that helped transform the country and rapidly grow its economy over the past 60 years. Today, its high-performing...

 Marketers will focus on mobile more than ever before in 2014

Marketers will focus on mobile more than ever before in 2014

If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education institution will place...

 New payment systems aim to reduce risk and processing time for international transactions

New payment systems aim to reduce risk and processing time for international transactions

As international educators and recruiters, we often give a great deal of attention to the importance of streamlining application procedures and of providing appropriate supports for students throughout...

Checking in on China market trends

China remains the world’s leading outbound education market for international students. But what trends are shaping the market today and for the foreseeable future? To answer this question,...

Mobile, video and peer-to-peer at the heart of the latest travel trends, with Asia in focus

When over 50,000 people gathered in London earlier this month, it could only mean one thing: the World Travel Market (WTM) had arrived. This massive event brings the...

Public and private sector investment aims to increase higher education participation in Brazil

A rapidly developing economy with seven million higher education students, Brazil offers a mix of both public and private universities. However, limited access to the country’s public institutions...

A closer look at US enrolment growth

On first bounce, when we look at the 2013 Open Doors enrolment data for international students studying in the US, one fact leaps out: China is sending huge...

Open Doors 2013: More international students in the US, most growth from China

The 2013 Open Doors Report on international educational exchange was released this week, and it shows that the number of international students in the US continues to grow...

New developments in the accommodations sector

In a previous article, ICEF Monitor discussed student accommodations, specifically, dormitories and their influence on prospective students’ school choices, the increased investor activity related to financing and building...

Seventh annual Agent Barometer provides agents’ view of marketplace

The results are in from the seventh annual edition of the ICEF i-graduate Agent Barometer, a comprehensive survey that delivers insight into the profile of education agents, as...

Integrating digital technologies at the K-12 level

At ICEF Monitor we have written extensively over the past couple of years on how higher education is changing to reflect the reality of the increasingly Internet-and-technology-driven globalised...

Integrating print collateral with online marketing

It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the new online channels...

The human side of content marketing

As much as business operations and marketing are different now than decades ago because of the Internet and consumers’ increasing gravitation online for information, entertainment, and … everything...