Market intelligence for international student recruitment from ICEF

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Part 2: Facebook is changing: Are you changing with it?

Part 2: Facebook is changing: Are you changing with it?

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and don’ts when it...

Part 1: Facebook is changing: Are you changing with it?

Part 1: Facebook is changing: Are you changing with it?

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to reach out to...

Russia begins to implement new higher education strategy

Russia begins to implement new higher education strategy

Last year, ICEF Monitor reported on Russia’s plans to dramatically rethink the funding and strategic orientation of its universities as a result of its absence on some of...

$200 million in international scholarships makes Iraq a viable emerging market

$200 million in international scholarships makes Iraq a viable emerging market

While countries like Saudi Arabia and UAE are among the primary sending markets in the Middle East, the rebuilding nation of Iraq is a strong secondary market. Foreign...

Intense competition places new emphasis on branding

Intense competition places new emphasis on branding

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica Group whitepaper, “Classifying...

Colombia seeks the best path forward for its tertiary sector

Colombian higher education institutions are becoming increasingly internationalised, with more scholarly exchanges, more joint programmes, and more student mobility programmes than in previous years. Many want to see...

Trend alert: Optimistic outlook for educational travel in 2013

Youth travel accounts for 20% of the global travel industry, and so when ICEF Monitor wanted to know more about the sector, one of the first places we...

US one step closer towards passing STEM legislation, increasing H-1B visas

A bipartisan group of Senators introduced a bill last week that would automatically grant green cards to international graduates of US universities with degrees in the science, technology, engineering...

Understanding cultural gaps a key to success in China

The economic ascent and sheer size of the Chinese market have placed it top-of-mind in corporate boardrooms as well as meeting rooms in universities and colleges across the...

Globalised economy continues to drive demand for foreign language proficiency

Virtually all of the most ambitious students in the world, at all levels – elementary, secondary, and tertiary – have one thing in common in 2013: the desire...

Turning international students into brand advocates

How much attention are you paying to the satisfaction of your international students? If the answer is “a lot,” you’re on the right track. Paving the way for...

Generating and converting leads with Google Analytics

The new year ushers in a host of fresh hopes and goals for organisations, institutions, as well as individuals; it can be an excellent time for international student...

India cuts higher education spending by 13% amidst quality woes

The cash-strapped central Indian government has cut higher education spending this fiscal year by 13%, as reported by Mint. The finance minister had announced an expenditure outlay of...

British enrolment figures: looking beyond the headlines

There is much debate within British universities these days about numbers, specifically as they relate to the health of the higher education sector in the UK. One number...

The new branch campus model: expand at home, compete everywhere

The year 2012 will be remembered for many things in international education circles, among them: Increasing competition between countries for market share of students, with regional hubs emerging...

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