Two unrelated stories about the SAT (formally the SAT Reasoning Test and one of two major standardised exams for US college admissions) have caught our attention in recent...
With all the pressures on recruitment these days, there is naturally a focus on top-line goals. How many students did we get? How does that compare to last...
The renowned French protectiveness of their culture and language has come into conflict with the role of English as the lingua franca of business and science in a...
Editor’s Note: The deadline has been extended to 14 June 2013. The US Department of Homeland Security (DHS) has opened a call for stakeholder feedback on its draft...
To what extent does cost, particularly relative cost among comparable institutions or destinations, factor in an international student’s choice of where to study? This is no small question...
International education is increasingly recognised by institutions and governments as an important export sector. In fact, the economic impact of foreign students’ tuition – along with accommodation, living...
Two unrelated stories about the SAT (formally the SAT Reasoning Test and one of two major standardised exams for US college admissions) have caught our attention in recent...
Like any strategic communications tool, Twitter only really works if it is harnessed, managed, and assessed periodically by those who use it for business – including educators and...
Thailand is gearing up for the ASEAN Community which is due to take shape in 2015, and in the process, the Ministry of Education is making a number...
Education Dive, an education sector news aggregator, got it right when they declared, “every university is on Twitter.” The question – as we always note when we write...
In a departure from our normal editorial coverage, we are pleased to present the following opinion piece from ICEF CEO Markus Badde on a topic that is currently...
In most destination countries, immigration policy is the area where government policy and process improvements can have the most dramatic impact on international student enrolments. Perhaps it is...
The US government continually works to establish and strengthen professional relationships between academic institutions and local Homeland Security Investigations (HSI) offices in order to preserve the integrity of...
Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even when they are...
In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective, strategic messaging. In...
Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students. More and more,...
