Education Dive, an education sector news aggregator, got it right when they declared, “every university is on Twitter.” The question – as we always note when we write...
In a departure from our normal editorial coverage, we are pleased to present the following opinion piece from ICEF CEO Markus Badde on a topic that is currently...
The US government continually works to establish and strengthen professional relationships between academic institutions and local Homeland Security Investigations (HSI) offices in order to preserve the integrity of...
Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even when they are...
In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective, strategic messaging. In...
Throughout the past several years, tradition-rich boarding schools that had previously operated only in the West have embraced internationalisation by opening branches in Asia. Today, ICEF Monitor takes...
Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students. More and more,...
If Vietnam has yet to appear on your institution’s international student recruitment radar screen, this article might make you think again. Below you’ll find a compelling overview of...
Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when sending out a...
As the international schools market continues its expansion, ICEF Monitor reviews some riveting statistics as well as the growth drivers behind the trend. International school enrolment by the...
In part one of ICEF Monitor’s examination of student safety, we discussed the rising trend of campus crime, and the growing awareness of the problem by prospective international...
ICEF Monitor looks at the issue of student safety in a two-part article. The first discusses the perceived increase in physical danger on school campuses for international students,...
“Most businesses find that their best customers come from other customers’ referrals or “word of mouth” advertising. Why would it be any different with international [student] recruiting?” —...
