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Market intelligence for international student recruitment from ICEF

online learning Page 7 of 14

Generation Y poised to bring permanent change

Generation Y poised to bring permanent change

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s general technological literacy...

Intense competition places new emphasis on branding

Intense competition places new emphasis on branding

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica Group whitepaper, “Classifying...

Are learning and technology preferences impacting recruitment?

Are learning and technology preferences impacting recruitment?

Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences. Today, we explore...

Coursera offers biometric-based ‘Verified Certificates’ for a fee, extends credential options for students

Coursera offers biometric-based ‘Verified Certificates’ for a fee, extends credential options for students

Most of us are familiar with biometric testing in the exam industry, but now, these identity validation techniques are also being used in the online education space with...

India cuts higher education spending by 13% amidst quality woes

India cuts higher education spending by 13% amidst quality woes

The cash-strapped central Indian government has cut higher education spending this fiscal year by 13%, as reported by Mint. The finance minister had announced an expenditure outlay of...

The new branch campus model: expand at home, compete everywhere

The year 2012 will be remembered for many things in international education circles, among them: Increasing competition between countries for market share of students, with regional hubs emerging...

New insights on characteristics of US college students

“Coming of age in the deepest recession in 70 years, yet eager for the economic opportunities their parents enjoyed. In a hurry to be grownups, but more dependent...

New report forecasts significant change in university business models

The only text on the opening page of Ernst & Young’s new University of the Future report is this: Over the next 10–15 years, the current public university...

Opportunities expand as Lebanese choose a wider range of destinations

Drawing upon a cosmopolitan, multilingual society with strong historical ties to the West, the Lebanese student market presents an inviting prospect to international educators from around the world....

Changing landscape for online education challenges for-profit providers

The entry of non-profit American university and college brands – particularly those with elite reputations – into online education is beginning to reshape the competitive landscape in US...

The expanding footprint of international consortia in higher education

Universities worldwide are becoming increasingly internationalised, and many are also expanding their participation in international consortia. These multi-institution partnerships typically include a broad range of collaborations and joint...

Streamlining the student admissions process

As the international education industry matures and technology continues to develop at an ever faster pace, we begin to see signs of new efficiencies in our business practices...

Is technology the key change agent in higher education?

Last week, ICEF Monitor explored how technological changes are influencing student behaviour and student demands. Today, we follow up on these observations by looking at the popularity of...

Students demanding more technology in education

ICEF Monitor has frequently looked at how technology is impacting international student recruitment – from the basic techniques of social media and mobile-optimised websites to the growing popularity...

Can foreign languages go digital with online education?

Today, enrolment in online courses is growing at a faster rate than that of higher education overall, and more schools are striving to increase their web-based programmes. However,...

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