marketing study abroad to parents

Demand for study abroad shifting as education reforms take hold in Hong Kong

Today we are pleased to present an ICEF Monitor interview with Dr Edward Wong, director of the Milton International Education Group (MIEG) in Hong Kong....

New Zealand rolls out marketing campaign and new visa services

New Zealand is taking its goal to double the value of its international education sector by 2025 (to NZ$5 billion) very seriously. In 2013, the...

2014 survey of British independent schools tracks expansion of overseas campuses

We reported last year on the dramatic growth in enrolment in international schools – that is, those primary and secondary schools that offer a curriculum...

What colour is your marketing? The psychological impact of colour

A recent post from ICEF Monitor touches on the impact of colour in marketing. It examines A/B testing, which involves an A version (the control)...

Secrets to a successful content marketing strategy

“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an...

Test everything: the business case for A/B testing online

Khan Academy had a question. The non-profit had recently introduced a “sneak peek” feature into some of their online lessons. The feature was meant to...

Political unrest in Thailand appears to boost interest in education abroad

The recent political upheaval in Thailand has made headlines around the world. Photos of protesters in the streets of Bangkok opposing government elections have been...

How will online school selection services affect education agents?

At ICEF Monitor, we have written before about how educators can power their recruitment and programming strategies via the astute collection, management, and analysis of...

Who moved my rankings? Changes in the SEO market

The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace...

High performance, high pressure in South Korea’s education system

South Korea has been lauded for having an education system that helped transform the country and rapidly grow its economy over the past 60 years....

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