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Could you improve your recruitment results and student services through data mining?

If you were an international student advisor, what if you could predict, with 85% accuracy, which of the students you counselled would graduate, and which...

Social networks: students love Tumblr

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of...

Are learning and technology preferences impacting recruitment?

Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences....

With US enrolments declining, strategies may focus further on international students

The most recent instalment of a well-regarded annual survey of American colleges and universities contains findings suggesting that many American higher education institutions may further...

The increasingly negative impact of social media profiles on student admissions

A new Kaplan Test Prep survey of 350 US college admissions officials reported that 27% of them Googled applicants (up from 20% in 2011) and...

Staying online in disrupted markets

“Nature, governments, and people will always have a way of disrupting things.” This was the message shared at one of the dozens of educational seminars held...

Students demanding more technology in education

ICEF Monitor has frequently looked at how technology is impacting international student recruitment – from the basic techniques of social media and mobile-optimised websites to...

52% of student prospects view educator websites on mobile devices

These days, we can’t seem to stress enough the importance of having a mobile strategy in place for student, prospect, and alumni engagement. The 2012...

Research shows that studying abroad boosts creativity

Newly published research provides the best evidence yet that studying overseas boosts one’s creativity. The study titled “On the Cognitive Benefits of Cultural Experience: Exploring...

How higher education uses social media

Within the last few years, as social media becomes more integral to students’ lives, educational institutions have begun embracing its use more and more. A...

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