Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students. More and more,...
Education Dive, an education sector news aggregator, got it right when they declared, “every university is on Twitter.” The question – as we always note when we write...
In a departure from our normal editorial coverage, we are pleased to present the following opinion piece from ICEF CEO Markus Badde on a topic that is currently...
In most destination countries, immigration policy is the area where government policy and process improvements can have the most dramatic impact on international student enrolments. Perhaps it is...
Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even when they are...
In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective, strategic messaging. In...
Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students. More and more,...
With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and don’ts when it...
Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to reach out to...
As Canada rises up the ranks of leading destination countries for international students, its federal government is planning some important changes to the Canadian student visa system, with...
The economic ascent and sheer size of the Chinese market have placed it top-of-mind in corporate boardrooms as well as meeting rooms in universities and colleges across the...
Virtually all of the most ambitious students in the world, at all levels – elementary, secondary, and tertiary – have one thing in common in 2013: the desire...
How much attention are you paying to the satisfaction of your international students? If the answer is “a lot,” you’re on the right track. Paving the way for...
The new year ushers in a host of fresh hopes and goals for organisations, institutions, as well as individuals; it can be an excellent time for international student...
The cash-strapped central Indian government has cut higher education spending this fiscal year by 13%, as reported by Mint. The finance minister had announced an expenditure outlay of...
There is much debate within British universities these days about numbers, specifically as they relate to the health of the higher education sector in the UK. One number...
