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Market intelligence for international student recruitment from ICEF

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Let them talk: The power of student reviews

Let them talk: The power of student reviews

Prospective students are highly influenced by online peer reviews of schools and destinations. The availability of candid student...

New survey findings on digital channels for college search

New survey findings on digital channels for college search

A new survey of US high school students has some interesting insights into how students use digital channels, including social media, to discover, learn about, and engage with...

LinkedIn rolls out new school selection services for prospective students

LinkedIn rolls out new school selection services for prospective students

Professional social networking site LinkedIn has introduced some impressive new services for its high school and university-aged users: Decision Boards, University Outcome Rankings, Field of Study Explorer, and...

Intense competition places new emphasis on branding

Intense competition places new emphasis on branding

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica Group whitepaper, “Classifying...

New ways of marketing education with Twitter, Google+, and online reviews

New ways of marketing education with Twitter, Google+, and online reviews

For some, using today’s hottest social media tools like Twitter and Google+ comes as second nature. Take University of New Hampshire, for example, whose staggering array of social...

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