Market intelligence for international student recruitment from ICEF

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 LinkedIn instantly gets more relevant with launch of University Pages

LinkedIn instantly gets more relevant with launch of University Pages

Over the last few months we have written extensively about the increasing demand for higher education institutions to link their programming to industry and to prove that their...

 Malta continues the push to improve teaching standards

Malta continues the push to improve teaching standards

“We would like to bring about a mindshift for the language industry in Malta… to encourage schools and teachers to position themselves differently, to be inspired by others...

 Posting effectively on Facebook: the art of listening

Posting effectively on Facebook: the art of listening

The following is a guest post by Jessica Winters, owner of jLink Marketing and Coordinator Marketing & Social Media at the University of Groningen in the Netherlands. One...

 Does your recruiting include transfer students?

Does your recruiting include transfer students?

So much of international student recruitment is concerned with attracting new students from their countries of origin, but what about recruitment from within the very significant populations of...

 South Korean student mobility takes a dip

South Korean student mobility takes a dip

South Korea has traditionally been one of the world’s most robust sending markets, surpassed in numbers of students abroad only by China and India, but recent information suggests...

Part 2: How to involve students’ parents in recruitment for study abroad

At the end of the last post we did on involving the parents of international students in the recruiting process, we wrote: “Parents may be sending their children...

Part 1: How to engage students’ parents during recruitment and study abroad

We’ve talked before on ICEF Monitor about the role of parents in decision making for study abroad – something even more important where younger students are concerned. Today’s...

The power of connecting with international students

At this time in the year, many education institutions are in transition times: they are preparing for a major admissions cycle in autumn, and/or they are gearing up...

Signs that NACAC will repeal ban on commission-based agents for international student recruitment

The National Association for College Admission Counseling’s Commission on International Student Recruitment (NACAC) has issued a pre-release version of its final report in which it recommends that the...

Where international students will study over the next decade

A recent post in ScienceGuide featured an analysis by Mr Alan Ruby, senior fellow at the University of Pennsylvania (and an expert on the effects of globalisation on...

Enrolling new students is step one, but don’t forget about retention

With all the pressures on recruitment these days, there is naturally a focus on top-line goals. How many students did we get? How does that compare to last...

Increasing the “stay rate” of international students

International education is increasingly recognised by institutions and governments as an important export sector. In fact, the economic impact of foreign students’ tuition – along with accommodation, living...

More on Twitter in education marketing: five tips to boost your profile

Like any strategic communications tool, Twitter only really works if it is harnessed, managed, and assessed periodically by those who use it for business – including educators and...

Using Twitter for student recruitment to maximum effect

Education Dive, an education sector news aggregator, got it right when they declared, “every university is on Twitter.” The question – as we always note when we write...

8 tips for better content marketing on social media sites

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even when they are...