alumni recruitment

Online search and student choice: 80% of search queries do not convert

We’ve just come across “Education Trends Through the Eyes of Your Customer: Tracing the Learner’s Digital Journey,” an essential piece of online marketing research for...

Engaging your alumni in international student recruitment

“Most businesses find that their best customers come from other customers’ referrals or “word of mouth” advertising.  Why would it be any different with international...

Inspiring educator website case studies

A few weeks ago, in our article “New strategies emerging for educator websites” we introduced several important strategies – liberalised page scrolling and responsive design,...

The ongoing interest in Pinterest… are you on board?

Just when you thought there were enough social media sites out there, along came Pinterest. The two-year-old site has exploded, and now hosts over 11.7...

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