The following guest post is an advance excerpt from the forthcoming book “Successful student recruitment with Google Ads”. The author, Guus Goorts, is a digital marketing specialist based...
With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform is a must...
Major Internet report includes both general trends and research specifically relevant to educators and education marketers...
Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...
Imagine a group of high school friends who have all decided they want to study abroad, but who are not yet sure which school, or even country they...
More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when researching an institution...
The way prospective students feel about a school or destination is often more important than how they think about it...
One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have noted previously...
Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...
With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...
