Research

youth-trends-2016Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick...

uk-visa-policyFurther evidence of the mounting costs of UK visa policy

It has been clear for some time that more restrictive visa policies are weakening foreign student enrolments in the UK. And now both the UK’s...

international-student-mobility-through-2025US and UK losing market share to regional destinations

A recent British Council study predicts that China will remain the number one sender of international students to other countries in 2025, followed by India....

Study calls for better data analytics for recruitment and retention

A recently released study points to the importance of improved data systems in higher education, and their potential to both improve the student experience and...

New data reveals most searched-for study destinations

The body of research underlining the importance of online channels to international student recruitment is growing. Among the key findings we have reported in recent...

Mapping technological change in higher education through 2020

Students’ demands – as well as a rapidly evolving global marketplace – feature significantly as drivers of the technologies most likely to be adopted in...

Erasmus+ participation doubles in 2014; boosts youth employment

In December 2013, European Union ministers concluded an agreement for a major consolidation and expansion of student mobility programmes across Europe. That landmark agreement created...

New report tracks key influencers for international students

Who influences international students’ study abroad decisions? And what types of goals are driving students’ interest in study abroad? These are some of the questions...

Coming soon: A new data standard for language programme information

The Association of Language Travel Organisations (ALTO) is moving forward with plans to establish an industry standard for sharing basic information about language programmes. The...

Is employability data an untapped resource for student recruiters?

In many of the world’s key sending markets for international students, employability is both a major concern and a key motivator for study abroad. The...

The growing importance of pathway programmes

Pathway programmes, also commonly referred to as foundation programmes, are more and more on the radar of international educators in recent years. There is a...

Points of contact: The most influential channels for prospective students

For several years, marketers have paid close attention to the latest thinking on social media: which platforms one had to be present on, and which...

MOOC enrolment surpassed 35 million in 2015

More students signed up for MOOCs (Massive Open Online Courses) in 2015 than in the previous three years combined. The field of online courses became...

New study maps important shifts in international undergraduate enrolment

A new report from the UK Higher Education International Unit describes a fast-growing market for international undergraduate students, one that has seen enrolment in major...

Shifting demographics reshaping German demand for language study abroad

A recent survey by the German agency association FDSV (Fachverband Deutscher Sprachreise-Veranstalter) has found that the number of Germans going abroad for language study declined...

Survey points to growing role for digital in international recruitment

It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet...

New OECD report summarises global mobility trends

The Organisation for Economic Co-operation and Development (OECD) released its annual report on global education trends last week. Education at a Glance 2015 draws on...

Canada books another strong year of international enrolment growth

The Canadian Bureau for International Education (CBIE) released its annual report on the state of international education in Canada this week. As in previous years,...

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