Europe

Differentiation through innovation in English language teaching

Schools in the English Language Teaching (ELT) sector are operating in an increasingly competitive environment where the commoditisation of general language programmes has become a...

english-testing-in-the-ukChecking in on English testing requirements for study in the UK

In April 2015, the British government substantially overhauled the system for Secure English Language Tests (SELT) in the UK. As a result, IELTS became the...

risk-managementA corporate approach to managing risk in international recruitment

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Where are you? The importance of location in international recruiting

“Location, location, location” is one of the most famous idioms among realtors because it underlines the great extent to which a property’s desirability is tied...

Educators quick to respond to Brexit vote

In a move that surprised observers around the world, rocked currency rates and stock exchanges, and ran against the projections of most recent polls, UK...

UK ELT student weeks down 13% in 2015

On the heels of data from The 2015 ALTO-Deloitte Language Travel Industry Survey, which suggests a softening in global demand for English-language courses, English UK...

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market...

New survey explores impact of economic pressures on study abroad

Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent...

Opening the door to new learning models

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

New survey reinforces career goals a primary motivation for study abroad

A new Hobsons report, Creating a Sustainable International Education Sector: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students, examines international students’ perceptions of...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

Latest language travel data points to slowing growth in 2015

This time last year, the general impression in language travel was that some important market shifts were afoot. The UK was losing market share and...

Brexit could discourage international students from choosing UK

Two new studies are adding some heft to earlier speculation that a UK exit from the EU – or “Brexit” – could make Britain a...

EU vote harmonises and eases visa rules for non-EU students

The European Parliament has adopted new regulations designed to make study and research in the European Union more attractive for those coming from outside the...

More countries moving to internationalise higher education

A new study aims to provide a detailed snapshot of the countries that are “best engaged” in internationalising higher education, and, by extension, those that...

Malta ELT enrolment down slightly in 2015

An annual survey of Malta’s English Language Teaching (ELT) sector finds a modest decrease in enrolment for 2015. The 2015 FELTOM ELT Industry Survey Report,...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing...

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