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Market intelligence for international student recruitment from ICEF

Search results for: "social media"

Stretch your marketing budget with online and social networks, but don’t forget the basics

What does 2013 look like in terms of how your institution will allocate its marketing budget? For many, the emphasis will be on web platforms and online tactics,...

Beyond Facebook: Engaging with regional and local social networks

At this point, it is hard to imagine an international education institution not making use of social platforms to reach out to prospective students. Facebook is often preferred...

Where the students are: Mobile, messaging, and apps

Social media use continues to grow, with especially rapid expansion for photo sharing and messaging platforms...

The art of the short: Viral video for international student recruitment

The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the magazine is freely available to download. TikTok’s massive popularity shows...

Market snapshot: A guide to international student recruitment in the Philippines

FAST FACTS Capital: Manila                                                                                                       Population: 118.8 million Youth population: 19% between 15–24; 30% <14 years old Median age: 25 GDP: US$471.5 billion (2024) Currency: Philippine peso (PHP) Language: Filipino and English Main language of instruction: English at all levels. English proficiency: “High” (#20...

Survey finds interest in study abroad remains high in Türkiye despite economic headwinds

Results from a new survey that went out online to more than 1,000 Turks between the ages of 16 and 35 reveals that 88% would consider studying abroad...

Market snapshot: A guide to international student recruitment in Vietnam

FAST FACTS Capital: Hanoi Population: 99,200 million (2024) Youth population: 17% of the population is aged 17–25 Median age: 31.6 GDP: US$469.6 billion (2024) Currency: Vietnamese dong (VND)...

Research shows that international students now actively evaluate institutions’ environmental records

The following article is adapted from the 2024 edition of ICEF Insights magazine. The complete digital edition is freely available to download here. 2023 was a year in...

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