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Market intelligence for international student recruitment from ICEF

Search results for: "social media"

Could you be missing a competitive advantage in marketing to international students?

Looking for a compelling competitive advantage in 2024 that resonates with students hoping to study abroad? It might not be as simple as a price point, scholarship, or...

Global agent survey finds a strong growth outlook for 2024; provides new insights on agency operations

Findings from the latest instalment of ICEF’s Agent Voice survey indicate that agents are referring international students to institutions in a wider range of destinations, not least because...

It’s a matter of time: The importance of speedy response to student enquiries

The following article is adapted from the upcoming edition of ICEF Insights magazine. The print edition will be available at ICEF Berlin 2023 with the digital edition freely...

How can institutions improve international student conversions from admission to enrolment?

We can all picture the enrolment funnel in our mind’s eye: attention to inquiry to admissions offer to enrolment and then graduation and, ultimately, alumni and graduate outcomes....

Marketing strategies for language schools: Four ways to benefit from paid ads and inbound

This special feature is sponsored by Higher Education Marketing. Language learners are looking for outstanding educational experiences that allow them to reach their language proficiency goals better. Schools and...

Canada: College’s decision to revoke 500+ admissions offers puts spotlight on Ontario’s public-private partnerships

Over the past decade, international student enrolments in Canada have increased much more quickly than in any other major study abroad destination. Canada hosted 808,000 foreign students in...

Facing poor job prospects at home, Chinese students see the allure of study abroad

China’s urban youth unemployment rate soared to 21.3% this past June and is expected to nudge upward to 21.4% by the end of Q3, 2023. This is a...

Is your TikTok good enough to get noticed by international students?

TikTok has been around for long enough now that international educators and agencies know they should be on the short-form video platform if they want to reach students....

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