The Middle East continues to show why it is becoming an increasing focus for student recruiters. While the UAE and Saudi Arabia often stand out as the most...
Market intelligence for international student recruitment from ICEF
“We would like to bring about a mindshift for the language industry in Malta… to encourage schools and teachers to position themselves differently, to be inspired by others...
The following is a guest post by Jessica Winters, owner of jLink Marketing and Coordinator Marketing & Social Media at the University of Groningen in the Netherlands. One...
So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social media, content marketing,...
Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of Internet traffic claimed...
Sooner or later every international recruiter has to address an important communications challenge: to what extent do you translate your website (or other online communications) into the language...
The Middle East continues to show why it is becoming an increasing focus for student recruiters. While the UAE and Saudi Arabia often stand out as the most...
Recently, Mexico and the United States announced new education links and agreed that improved student mobility in both directions could produce strong long term benefits for both countries....
Education technology is in the midst of an historic shift toward a less centralised, more learner-directed model. The trends relating to this are rapid and overlapping, but are...
At the end of the last post we did on involving the parents of international students in the recruiting process, we wrote: “Parents may be sending their children...
We’ve talked before on ICEF Monitor about the role of parents in decision making for study abroad – something even more important where younger students are concerned. Today’s...
Like any strategic communications tool, Twitter only really works if it is harnessed, managed, and assessed periodically by those who use it for business – including educators and...
Education Dive, an education sector news aggregator, got it right when they declared, “every university is on Twitter.” The question – as we always note when we write...
Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even when they are...
According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for...
In today’s always-on, hyper-connected media and marketing world, the pressure (and the opportunity) is on to engage prospects in as sustained a manner as possible. This, and the...
