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Market intelligence for international student recruitment from ICEF

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Millennial international students rely on digital channels and networks

Millennial international students rely on digital channels and networks

A new report from World Education Services (WES) highlights the ways in which international Millennials – international students between the ages of 17 and 36 – seek out information...

#Recruitment: Twitter for international education marketing

#Recruitment: Twitter for international education marketing

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in the midst of...

10 websites in China your admissions department should know

10 websites in China your admissions department should know

The following is a guest post by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage (Intead), and Jiangyinan Zhai, a graduate student of integrated marketing at New...

UAE education sector set for robust growth

UAE education sector set for robust growth

The United Arab Emirates (UAE) is a country that punches well above its weight in the education world. While the latest figures from UNESCO Institute for Statistics show the...

 Making sense of China’s social and mobile web

Making sense of China’s social and mobile web

Without a doubt, China is the world’s number one source of international students. Asia has driven much of the dramatic growth in international student mobility over the past...

Play to win with game strategy in recruitment marketing

Thanks to the web and our increasingly digitised lives, we are long past the days when games were only meant for children (or even for adults shirking their...

International panel maps technology trends that will impact education in next five years

The 2014 NMC Horizons Report was released in February, the 11th annual edition of a long-running study that aims to identify emerging technologies that will have an impact...

Five for Friday

We are pleased to introduce a new occasional column on ICEF Monitor this week. “Five for Friday” is a collection of some of the more eye-catching and varied...

Explosive growth of social video opens new channel for student recruiters

You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet? The production and...

New research shows that mobile and social media users are intensely engaged online

The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build on observations and...

How will online school selection services affect education agents?

At ICEF Monitor, we have written before about how educators can power their recruitment and programming strategies via the astute collection, management, and analysis of data on the...

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed in your logo....

Integrating print collateral with online marketing

It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the new online channels...

Extending your recruitment effort with international alumni

We’ve written previously about the importance of engaging alumni in international recruitment as well as the process of engaging and enabling brand advocates from among your current students....

The human side of content marketing

As much as business operations and marketing are different now than decades ago because of the Internet and consumers’ increasing gravitation online for information, entertainment, and … everything...

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