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Market intelligence for international student recruitment from ICEF

adult learners Page 3 of 4

Mature students emerging as an increasingly important market segment

Mature students emerging as an increasingly important market segment

The term “mature student” describes a category of learners who undertake a programme of study later in life than those who – typically at 18 or 19 years...

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed in your logo....

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