Market intelligence for international student recruitment from ICEF

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 8 tips for better content marketing on social media sites

8 tips for better content marketing on social media sites

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even when they are...

 FEDELE’s 2012 Spanish language school survey reveals overall growth

FEDELE’s 2012 Spanish language school survey reveals overall growth

FEDELE (Spanish Federation of Schools of Spanish as a Foreign Language) has released its 2012 Informe Sectorial, or Sector Report, which was built from surveys conducted between January...

 New five-country visa application centre opens in Singapore

New five-country visa application centre opens in Singapore

Of all the factors that can influence international student enrolments – from a country’s perceived safety or beauty to an institution’s reputation – visa processing times can be...

 Part 2: MOOC development continues to pick up speed… around the world

Part 2: MOOC development continues to pick up speed… around the world

ICEF Monitor returns to MOOCs today with the second half of a two-part look at the current state of the online education landscape. With ongoing questions about whether...

 Part 2: Videos that work: What’s your strategy?

Part 2: Videos that work: What’s your strategy?

In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective, strategic messaging. In...

Top trends in strategy and pricing for educational travel providers

Today’s two-part video interview covers the top trends in strategy and pricing for the educational travel industry. ICEF Monitor sits down with Mr Samuel Vetrak, founder and CEO...

International internships are increasingly valued by employers

Internships have long been part of the collegiate landscape, but their relationship to students’ future prospects has never been more direct. ICEF Monitor takes a look at the...

Western boarding schools expand to Asia

Throughout the past several years, tradition-rich boarding schools that had previously operated only in the West have embraced internationalisation by opening branches in Asia. Today, ICEF Monitor takes...

Market snapshot: Turkey

Turkey is emerging as an increasingly attractive study destination and source of students. Because of its newly invigorated economy, its young population, its strategic geographic location, and its...

Part 1: Videos that work: How effective is your promotional video?

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students. More and more,...

Malta on the rebound, language student arrivals up 18.2% over last year

The National Statistics Office (NSO) of Malta has announced that the number of international students at English language schools reached 81,911 in 2012, an 18.2% increase over 2011....

From prospects to enrolments: direct marketing in international recruitment

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when sending out a...

Is your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively to students in...

Demand for Spanish instruction escalating, higher ed still facing challenges

Spain has long been a popular travel and study abroad destination. Of all the participating countries in Europe, Spain receives the largest number of students from the popular...

Germany’s new strategies in the race for international students

Germany’s post-study work options continue to enable the country to attract a large and ever-growing number of international students, but what kind of new strategies is the nation...