Market intelligence for international student recruitment from ICEF
18th Aug 2026

Global agent survey reveals international students’ top concerns are visa uncertainty and affordability

Short on time? Here are the highlights:
  • A major new agent survey shows that students are making study abroad decisions in a context of pronounced uncertainty
  • Visa issues are top of mind: Students wonder if policies will change midway through their studies and if they will be approved at all
  • They are considering alternative destinations, and some are staying home to study, especially for greater affordability

The 2026 Navitas Agent Perception Survey report sheds light on many characteristics of international students’ mindset and behaviours today. But if there are two prevailing themes running across the data, they are that students are:

  • Anxious, including about AI’s impact on their career;
  • Considering a wider range of study abroad options, and carefully evaluating risk and reward.

The survey for the report was completed by 870 education agents across 64 countries in May 2026.

What are the issues?

The last time international students felt this stressed about their education was arguably during the COVID-19 pandemic. Study plans were disrupted; isolation was the norm; and worries about personal health and family members’ health was intense.

Students' concerns are different today. Many of them stem from an uncertainty about how to make wise decisions about what to study and where to study.

Surveyed agents said that students are most concerned about (1) the risk of sudden changes to visa rules and (2) cost of living pressures. Agents have to advise students about whether a Big Four destination (i.e., Australia, Canada, the UK, and the US) has changed its immigration settings yet again.

The continued narrowing of visa and immigration rights – with new rules often announced without warning – provides ample evidence that there is more risk to choosing these destinations than in the past.

Significant proportions of agents also said that students are worried about safety and security, exchange rate volatility, risk of travel disruption, increased cost of air travel, breakdown in country-to-country relations, and rising fuel and energy costs.

Cost of living and uncertainty about visa rules changing top the list of students’ concerns. Source: Navitas

Students need more support

More than half of agents said that compared with 12 months ago, students are more likely to face financial strain (54%), need more academic support (78%), and need more mental and social support (82%). All of these percentages increased markedly since the previous survey in 2025.

A growing body of US, UK, and global research shows that large proportions of youth believe that AI is a threat to their job prospects. This is reinforced in the Navitas survey: 75% of agents said that students are concerned about the impact of AI on their careers.

Agents are signalling that students need more support in 2026 than in 2025. Source: Navitas

Visa acceptance rates are deterring even the strongest students

In emerging markets, students are well aware that visa rejection rates are high in the Big Four. Agents said this awareness is reducing applications even from top students with a good chance of being approved (80%). Another 76% said that students with strong academic and financial profiles are more likely to choose alternative destinations with higher visa certainty.

The impact of visa rejection rates on top students. Source: Navitas

Increased interest in alternative destinations, more questions about the value of study abroad

International students are reacting in a variety of ways to the more uncertain climate around study abroad and to affordability pressures:

  • 82% of agents said applicants are applying to more destination countries than in the past;
  • 85% said they are applying to more institutions within each destination country;
  • 77% said they are increasingly applying to study in alternative destinations;
  • 72% said they are more likely to have a back-up plan to study in their home country;
  • And 68% said that they are more likely to give up on study abroad due to lack of affordability
Visa application trends are changing, and more students are considering staying in their country for higher education. Source: Navitas

Study at home is increasingly an option

Close to half of agents said that there is now a perception that universities or branch campuses in their country are providing an equal quality of education as institutions overseas. Among students who decide to stay home, affordability is by far the top reason (87%).

Many students can see the benefits of studying at home. Source: Navitas

Destination trends

Perceptions of top anglophone destinations have stabilised for Australia, picked up for Canada, and are continuing to slide in the UK. New Zealand is by far outperforming the Big Four in terms of positive perceptions, while the US has the poorest image.

Perceptions of destinations over time. Source: Navitas

AI is not displacing agents

AI may be changing the nature of student–agent interactions, but it is not substituting for agents’ skills and human assistance. Students are consulting AI when researching study abroad and then going to agents to validate/interpret the information. Over 4 in 10 agents said that students are relying on them more despite AI, and 3 in 10 said there has been no change.

Students continue to turn to agents despite also using AI for research. Source: Navitas

In the foreword to the survey report, Scott Jones, group CEO of Navitas, contextualised the findings and the importance of hearing from agents:

“Once again, the results offer compelling data that both confirms the behaviours we are seeing, and sheds light on how the international education landscape continues to evolve in the current economic and geopolitical environment.”

There is clearly a new competitive advantage for destinations and institutions that can access it: certainty. Communicating stable visa policies, strong student supports, programme strengths, and in-study and post-study work opportunities can go a long way toward emphasising this advantage.

For additional background, please see:

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