youth trends

Mapping the trends that will shape international student mobility

A new British Council report sets out the key trends that are shaping both higher education demand and international student mobility. “We are at a...

The millennial shift to simple, authentic, and inspiring

Youth research firm Voxburner is out this month with its annual Youth Trends Report...

Cultural experience the big driver of study abroad for Generation Z

A new study from AFS Intercultural Programs provides some fresh insights into the perspective of younger millennials on study abroad. Mapping Generation Z: Attitudes Toward International...

Four megatrends that are changing the competitive landscape of international education

Slowing growth, a booming middle class, shifting destination market share, and new regional study destinations are helping to set a new competitive dynamic in international...

2.28 million abroad for language study in 2014

New research indicates that nearly 2.3 million people travelled abroad for a language course in 2014. This is the top-level finding from the IALC Study...

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick...

Points of contact: The most influential channels for prospective students

For several years, marketers have paid close attention to the latest thinking on social media: which platforms one had to be present on, and which...

Shifting demographics reshaping German demand for language study abroad

A recent survey by the German agency association FDSV (Fachverband Deutscher Sprachreise-Veranstalter) has found that the number of Germans going abroad for language study declined...

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing...

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the...

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