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Market intelligence for international student recruitment from ICEF

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When it comes to marketing and recruitment, start with relationships

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in Denver, Beyond the...

Can you spot the difference? The search for a distinct education brand

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and then a whole...

Growing demand for vocational training in Vietnam

Growing demand for vocational training in Vietnam

The Vietnamese economy has recorded strong growth for more than two decades, and, among Asian economies, only China has grown faster since 2000. But the alarm bells have...

Study finds an uncounted AUS$1 billion in Australian education exports

Study finds an uncounted AUS$1 billion in Australian education exports

The Australian government launched an ambitious “whole-of-sector” international education strategy this week. The strategy is notable both in its ambition – to host, for example, 720,000 foreign students...

Stand out from the competition by sharpening your brand identity

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing field of schools...

Indian technology institutes open admissions to foreign students

Earlier this year, India’s Human Resource Development Minister Smriti Irani approved a proposal that will see an initial 10,000 new seats opened for foreign students at the country’s...

Is online messaging the next big thing for student recruitment?

Have you already mastered Google keywords and hammered out a great social media strategy? If so, fantastic! But, as you would probably guess, there is more to be...

Germany on pace to attract 350,000 foreign students

Germany looms as large as ever on the world stage this year. A founding member of the European Union, it wields considerable political influence within Europe and around...

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick and you will...

Cheaper, faster, easier: Building a better system for sending student fees overseas

A growing category of international payment specialists is set on proving that the conventional methods for sending student payments overseas are ripe for change. These companies – including...

US and UK losing market share to regional destinations

A recent British Council study predicts that China will remain the number one sender of international students to other countries in 2025, followed by India. Also at that...

Full-year data confirms strong growth for New Zealand in 2015

The latest data release from Education New Zealand (ENZ) confirms another year of strong growth for the country’s international student numbers. ENZ’s full-year Student Visa Dashboard for 2015...

New data reveals most searched-for study destinations

The body of research underlining the importance of online channels to international student recruitment is growing. Among the key findings we have reported in recent months: Digital tools,...

Erasmus+ participation doubles in 2014; boosts youth employment

In December 2013, European Union ministers concluded an agreement for a major consolidation and expansion of student mobility programmes across Europe. That landmark agreement created Erasmus+ and provided...

Australian education exports top AUS$19 billion in 2015

There is some final counting to be done but the latest numbers from Australia confirm that 2015 was another strong year of growth for international education exports. The...

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