For several years, marketers have paid close attention to the latest thinking on social media: which platforms one had to be present on, and which tactics worked the...
Market intelligence for international student recruitment from ICEF
The photo and video sharing platform is reporting explosive growth over 2016 and 2017, and is now one of the...
A survey of nearly 400 higher education marketing professionals provides an interesting window into web...
A global survey of nearly 200 higher education marketers finds that digital continues to claim a growing role in student recruitment this year. QS Digital Solutions ran its...
The countries of the Middle East and North Africa region, or MENA, have fast-growing youth populations that continue to drive growing demand for higher education. The region has...
“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the global audiences of...
For several years, marketers have paid close attention to the latest thinking on social media: which platforms one had to be present on, and which tactics worked the...
It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet users – and...
Results from the 2015 installment of the ICEF i-graduate Agent Barometer are now in, and this year education agents’ responses are significantly different in some areas than in...
As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the past year and...
This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. Making graduate employment data...
In the 2015/16 QS World University Rankings announced earlier this month, American universities command ten of the top 20 places compared to five British universities, two Singaporean universities,...
Do you need a growth hacker on your marketing and recruitment team? Growth hacking is an idea – and perhaps as much a new perspective on marketing as...
To say the least, higher education in China has undergone a dramatic expansion over the last two decades. The number of universities in the country has grown from...
A new survey of US high school students has some interesting insights into how students use digital channels, including social media, to discover, learn about, and engage with...
Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested in on institutional...
