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Market intelligence for international student recruitment from ICEF

secondary schools for international students Page 4 of 53

Where are you? The importance of location in international recruiting

Where are you? The importance of location in international recruiting

“Location, location, location” is one of the most famous idioms among realtors because it underlines the great extent to which a property’s desirability is tied to where it...

Going deep: The power of a niche strategy

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market share. We are...

Social channels a major factor in Chinese research for study abroad

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the global audiences of...

When it comes to marketing and recruitment, start with relationships

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in Denver, Beyond the...

Can you spot the difference? The search for a distinct education brand

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and then a whole...

UAE leads the world in English-medium international school enrolments

New ISC research – reported in the ISC Market Intelligence Report for the UAE – shows that the United Arab Emirates is the leading country in the world...

Chile continues to push for improved English proficiency

Demand for English Language Teaching (ELT) in Chile is strong, largely driven by the need for English-speaking professionals, academics, and technicians to staff its increasingly internationalised industries. Chile...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing field of schools...

America and Japan reporting big gains in Vietnamese enrolment

Vietnam currently boasts one of Asia’s strongest economies, with an estimated 6.7% GDP growth in 2015 and an impressive average annual growth rate of 5.5% since 1990. The...

A record number of Chinese students abroad in 2015 but growth is slowing

New data from the Chinese Ministry of Education reveals that both the total number of outbound students as well as the number of returnees from study abroad reached...

Singapore adopting a more cautious outlook on education hub ambitions

In 2002, Singapore’s Economic Development Board (EDB) launched the Global Schoolhouse initiative. The EDB is concerned with attracting investment to Singapore, and it saw education as an important...

Is online messaging the next big thing for student recruitment?

Have you already mastered Google keywords and hammered out a great social media strategy? If so, fantastic! But, as you would probably guess, there is more to be...

The growing demand for English language learning in Mexico

Despite its shared border with the United States, Mexico still has a challenge with limited English language proficiency. It ranks below several other Latin American nations for English...

Reaching millennials: Make it fast but keep it real

The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick and you will...

Cheaper, faster, easier: Building a better system for sending student fees overseas

A growing category of international payment specialists is set on proving that the conventional methods for sending student payments overseas are ripe for change. These companies – including...

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