prep schools with international students

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Latest language travel data points to slowing growth in 2015

This time last year, the general impression in language travel was that some important market shifts were afoot. The UK was losing market share and...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing...

2.28 million abroad for language study in 2014

New research indicates that nearly 2.3 million people travelled abroad for a language course in 2014. This is the top-level finding from the IALC Study...

A record number of Chinese students abroad in 2015 but growth is slowing

New data from the Chinese Ministry of Education reveals that both the total number of outbound students as well as the number of returnees from...

Is online messaging the next big thing for student recruitment?

Have you already mastered Google keywords and hammered out a great social media strategy? If so, fantastic! But, as you would probably guess, there is...

The growing demand for English language learning in Mexico

Despite its shared border with the United States, Mexico still has a challenge with limited English language proficiency. It ranks below several other Latin American...

US and UK losing market share to regional destinations

A recent British Council study predicts that China will remain the number one sender of international students to other countries in 2025, followed by India....

Full-year data confirms strong growth for New Zealand in 2015

The latest data release from Education New Zealand (ENZ) confirms another year of strong growth for the country’s international student numbers. ENZ’s full-year Student Visa...

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