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Market intelligence for international student recruitment from ICEF

mobile marketing Page 8 of 14

Social networks: students love Tumblr

Social networks: students love Tumblr

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for...

Opportunities abound in digital English language learning market

Opportunities abound in digital English language learning market

Last year, the worldwide language learning market (all languages combined) generated a hefty US $58.2 billion. When combined with revenues from language services such as localisation, interpretation, and...

Online search and student choice: 80% of search queries do not convert

Online search and student choice: 80% of search queries do not convert

We’ve just come across “Education Trends Through the Eyes of Your Customer: Tracing the Learner’s Digital Journey,” an essential piece of online marketing research for educators conducted by...

Tracking the increasing use of mobile apps in education and recruitment

Tracking the increasing use of mobile apps in education and recruitment

If I’m a student considering studying abroad, there are a few things that I’m likely thinking about and a lot of this thinking is happening while I’m on...

12 ways in which online marketing will change this year

12 ways in which online marketing will change this year

Edudemic has posted a fascinating presentation from international research agency Millward Brown featuring their 12 digital predictions for 2012. By now, we’re all (almost) used to the dizzying...

How to maximise educator-agency relationships

In this competitive age just signing up an agent and hoping that results will follow is not enough. Our video interview with Chris Price, taken at ICEF North...

Students are mobile, are you?

Forrester Research tells us that 97% of Millenials own a cell phone and 58% have a smartphone. Perhaps it is no surprise then that mobile is becoming an...

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