This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. We present them here...
A new survey of US high school students has some interesting insights into how students use digital channels, including social media, to discover, learn about, and engage with...
Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested in on institutional...
Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing and recruitment hats...
This latest instalment in our occasional “Five for Friday” column gathers some of the more eye-catching and varied items that we’ve been reading lately. We present them here...
The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...
At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...
Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...
People in developing and emerging economies who are young and educated are much more likely to be Internet users. Ditto for those who speak a little English: regardless...
Welcome to the latest instalment in our occasional “Five for Friday” column. As always, we have gathered below some of the more eye-catching and varied items that we’ve...
For marketers in the education sector, there is obviously one age range in particular around which promotional and branding strategies must hinge: that of students. This is a...
Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...
Editor’s note: Trends and consumer preferences in international student mobility naturally intermingle with those in the travel sector and so ICEF Monitor maintains a watching brief on important...
With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....
Why do international students choose a certain university or school? Major factors are word-of-mouth and an institution’s prestige – influential especially for the many students who aren’t able...
