With the amount of buzz there is around social media marketing, it can be easy to underestimate the continued power of email marketing. That would be a mistake....
It might be the biggest “What if?” in international education. What if Chinese demand for study abroad changes? Or, more drastically still, what if something happens to significantly...
In the wake of the spring 2014 coup that installed a military junta in power, Thailand’s much-touted education reforms remain a work in progress. Despite significant government investments...
International education is one of the industry sectors most heavily dependent on, and enabled by, social media and the Internet. It can’t help but be, given that prospective...
We are closing out 2014 by carrying on a tradition that we began in 2013: a review of our must-read posts from the past year. We’ve gathered the...
What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking behaviours and engagement...
Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from being a “seller’s...
Here at ICEF Monitor, we like to keep an eye on broader travel and migration patterns as both can sometimes be important directional indicators for corresponding student mobility...
With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in the year ahead....
The results from the 2014 installment of the ICEF i-graduate Agent Barometer – the most comprehensive survey of education agents regarding their perspectives on the international education markets...
The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian town to, of...
Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed to generate a...
Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate a wide-ranging field...
It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in the midst of...
Editor’s note: The original version of this post has been updated to remove material attributed to Alice Králová at Ms Králová’s request. What kind of experience are prospective international...
