Workshops

digital-marketing-in-international-recruitmentSurvey points to growing role for digital in international recruitment

It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet...

Pleased to meet you: The business case for face-to-face

It can be tempting, when considering ways to grow an international business, to reach for a technological solution. Our world is hyper-wired and clients, employees,...

mexican-students-abroadFrom the field: Trends in study abroad for Mexican students

If all goes according to plan, Mexico may soon send more students to the US than any other country in the world besides China (currently...

Using social media to reach students in the Middle East and North Africa

Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested...

Turning the tables on conventional thinking with anti-marketing

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing...

UK educators rally following Conservative election win

The Conservative and Labour parties were projected to battle to a very narrow election result in this month’s general election in the UK. In the...

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age...

FAM tours take agent-educator relationships to the next level

More and more, international educators realise that FAM (familiarisation) tours are one of the most effective ways for education providers to strengthen their working relationships...

New study highlights global language travel trends and the role of agents

Two million people travel abroad every year with the primary purpose of learning a foreign language. About two-thirds study English and those enrolments are heavily...

The promise and challenge of technology in language learning

Many language schools are thinking about innovation these days. Innovation – in terms of programmes, student services, or any other aspect of the student experience...

Online or offline, the travel sector blurs all the lines

Here at ICEF Monitor, we like to keep an eye on broader travel and migration patterns as both can sometimes be important directional indicators for...

Conference panel imagines a bigger tent for international education

What better place to explore the role of industry associations than an industry conference convened by an association? That was the task of a distinguished...

NAFSA conference highlights the interdependency of recruitment and retention practices

This year’s NAFSA Conference drew a record number of attendees, as over 10,000 people convened in San Diego to discuss the most critical issues in...

Employability and university rankings: London conference reveals what employers want from schools

“Students are investing in education because they expect a monetary return, which means gainful employment.” – Marian Mahat, LH Marting Institute for Tertiary Education Leadership...

Beyond forecasting: how to use scenario planning to map the future

The following is a guest post by Woody Wade from Wade & Co, a management consultancy specialising in future scenario planning.   More and more,...

Nigeria: Rapid growth and a strategic gateway to Africa

The most populous nation in Africa, Nigeria is being touted by some as the next big education market. The combination of a rapidly growing population...

AIRC conference spurs discussion around best practices in agent-institution relationships

When, in September of 2013, American-based National Association for College Admission Counseling (NACAC) voted to reverse its historic position on international recruitment agents it opened...

New payment systems aim to reduce risk and processing time for international transactions

As international educators and recruiters, we often give a great deal of attention to the importance of streamlining application procedures and of providing appropriate supports...

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