Technology

changing-landscape-for-online-educationChanging landscape for online education challenges for-profit providers

The entry of non-profit American university and college brands – particularly those with elite reputations – into online education is beginning to reshape the competitive...

global-tutoring-industryGlobal tutoring industry experiencing explosive growth

As students across the globe increasingly enrol in higher education courses, tutoring has become a prime method for bolstering traditional learning. Because entrance examinations are...

social-media-marketing-instagramThe next wave of social media marketing: explosive growth in photo sharing

In today’s always-on, hyper-connected media and marketing world, the pressure (and the opportunity) is on to engage prospects in as sustained a manner as possible....

Streamlining the student admissions process

As the international education industry matures and technology continues to develop at an ever faster pace, we begin to see signs of new efficiencies in...

Student safety: how to maintain a secure environment

In part one of ICEF Monitor’s examination of student safety, we discussed the rising trend of campus crime, and the growing awareness of the problem...

Is technology the key change agent in higher education?

Last week, ICEF Monitor explored how technological changes are influencing student behaviour and student demands. Today, we follow up on these observations by looking at...

Students demanding more technology in education

ICEF Monitor has frequently looked at how technology is impacting international student recruitment – from the basic techniques of social media and mobile-optimised websites to...

SEO: Why it’s so important in student recruitment and 10 simple tips to get started

Recent research shows that online search is a major factor in students’ discovery and choice of education institution. In fact, a new study from Google...

Biometric testing in exam industry works to stamp out fraud

Schools and assessment companies take exam fraud seriously and do all they can to prevent students, instructors, and administrators from suffering its consequences. Recent security...

Online search and student choice: 80% of search queries do not convert

We’ve just come across “Education Trends Through the Eyes of Your Customer: Tracing the Learner’s Digital Journey,” an essential piece of online marketing research for...

The power of virtual tours in student recruitment

While a virtual tour can’t replace a real tour, it can be a powerful tool to entice prospective students to come to a campus in...

52% of student prospects view educator websites on mobile devices

These days, we can’t seem to stress enough the importance of having a mobile strategy in place for student, prospect, and alumni engagement. The 2012...

Can foreign languages go digital with online education?

Today, enrolment in online courses is growing at a faster rate than that of higher education overall, and more schools are striving to increase their...

How higher education uses social media

Within the last few years, as social media becomes more integral to students’ lives, educational institutions have begun embracing its use more and more. A...

Cracking the (QR) code

Lately, we’ve come across a few articles which are a bit ‘anti-QR code’ in their tone, and we wondered… how do our readers feel about...

Coursera shakes up higher education, adds 12 US and European institutions

Just announced yesterday, a dozen major research universities are teaming up with Coursera in what is being called a “tsunami” of change sweeping over the...

New strategies emerging for educator websites

“Get everything important above the fold.” “Users don’t like scrolling.” “Content is the only thing that matters.” Sound familiar? They’ve been common mantra among web...

8 countries leading the way in online education

Online education is quickly becoming a major phenomenon around the world, as we highlighted in a recent piece “Free online courses, recruitment and the university...

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