Technology

changes-in-the-seo-marketWho moved my rankings? Changes in the SEO market

The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace...

mobile-marketing-to-studentsMarketers will focus on mobile more than ever before in 2014

If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education...

A year of ICEF Monitor in one post: 2013 in review

We covered a wide range of markets, subjects, and issues in international education – and international student recruitment in particular – over the course of...

New payment systems aim to reduce risk and processing time for international transactions

As international educators and recruiters, we often give a great deal of attention to the importance of streamlining application procedures and of providing appropriate supports...

Big data, predictive modelling, and international student recruitment

Earlier this year, we began to consider how better management and analysis of large volumes of data could improve student services and recruitment. In the...

How Estonia established its international education brand

In a previous post, we discussed what can be done at the national level – particularly via harmonised policy and other coordinated efforts – to...

Integrating digital technologies at the K-12 level

At ICEF Monitor we have written extensively over the past couple of years on how higher education is changing to reflect the reality of the...

Market Snapshot: Sri Lanka

A jewel-like island, Sri Lanka sits in the centre of the Indian Ocean between Africa and East Asia. Their education system is a source of...

Goodbye university? Revolution vs. evolution of the current education model

As we head into the tail end of 2013, a variety of claims and predictions are being tossed about regarding the future of higher education...

20,000 students in the first 24 hours: UK enters MOOC space with social, mobile FutureLearn

Until last Wednesday, US-based learning platforms have led the development of MOOCs (Massive Open Online Courses). Together, those platforms, including Coursera, edX, and Udacity, serve...

Malta continues the push to improve teaching standards

“We would like to bring about a mindshift for the language industry in Malta… to encourage schools and teachers to position themselves differently, to be...

Reaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social...

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of...

Philippine higher and vocational education: revamped for 21st century demands

Last week we introduced various opportunities for education providers looking to bolster ties with the Philippines – from K-12 to language to the vocational sector....

Lost in translation: the challenge of delivering web content in many languages

Sooner or later every international recruiter has to address an important communications challenge: to what extent do you translate your website (or other online communications)...

New Libyan scholarship programme to send 41,000 students abroad

Libya has been ever more on the radar of international educators in recent months. As the country works to rebuild in the wake of its...

Generation Y students, customisation, and the growing importance of data science

The generation that universities and colleges across the world rely most on for enrolments is Generation Y, also known as “millennials.” Roughly between the ages...

New educational technology and customised education

Education technology is in the midst of an historic shift toward a less centralised, more learner-directed model. The trends relating to this are rapid and...

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