Technology

predictions-for-digital-marketing-in-2015Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in...

keyword-research-building-your-toolkitPart 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed...

keyword-research-matching-intent-with-resultsPart 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate...

Search trends playing an increasing role in international education marketing

Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for...

International panel maps technology trends that will impact education in next five years

The 2014 NMC Horizons Report was released in February, the 11th annual edition of a long-running study that aims to identify emerging technologies that will...

Surging global demand for digital language learning

A series of recent market reports highlight that the demand for digital English language learning products is booming in global education markets. The research firm...

Overwhelmed by tech options? You are not alone

The promise of technology in the workplace is that it will allow us to do more with less, to be more productive or, dream of...

Test everything: the business case for A/B testing online

Khan Academy had a question. The non-profit had recently introduced a “sneak peek” feature into some of their online lessons. The feature was meant to...

Explosive growth of social video opens new channel for student recruiters

You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet?...

New research shows that mobile and social media users are intensely engaged online

The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build...

Money talks: major private investments in education reflect expectations for further growth ahead

Private equity firms – private-sector companies that provide capital in exchange for equity ownership – have continued to make significant investments in education over the...

How will online school selection services affect education agents?

At ICEF Monitor, we have written before about how educators can power their recruitment and programming strategies via the astute collection, management, and analysis of...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these,...

Who moved my rankings? Changes in the SEO market

The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace...

Marketers will focus on mobile more than ever before in 2014

If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education...

A year of ICEF Monitor in one post: 2013 in review

We covered a wide range of markets, subjects, and issues in international education – and international student recruitment in particular – over the course of...

New payment systems aim to reduce risk and processing time for international transactions

As international educators and recruiters, we often give a great deal of attention to the importance of streamlining application procedures and of providing appropriate supports...

Big data, predictive modelling, and international student recruitment

Earlier this year, we began to consider how better management and analysis of large volumes of data could improve student services and recruitment. In the...

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