Strategy

transfer-studentsDoes your recruiting include transfer students?

So much of international student recruitment is concerned with attracting new students from their countries of origin, but what about recruitment from within the very...

reaching-prospects-via-emailReaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social...

higher-education-walesFocus on the future: Transformation for higher education in Wales

This past year has been a tumultuous time for education in Wales – resignations, mergers and exam changes have made for eye-catching headlines. Amid the...

Lost in translation: the challenge of delivering web content in many languages

Sooner or later every international recruiter has to address an important communications challenge: to what extent do you translate your website (or other online communications)...

Philippines creates opportunities in overhaul of K-12 education system

The Philippines is undergoing a major overhaul to bring it in line with education systems worldwide, starting with the K-12 sector. This change to domestic...

Qatar: a regional market with the potential to surprise

The Middle East continues to show why it is becoming an increasing focus for student recruiters. While the UAE and Saudi Arabia often stand out...

Agency-Educator relationship management: from on-boarding to sustainable recruitment partnerships

With up to half of all international students using the professional services of an education agent, and private and public-sector use of external recruiters an...

New UK strategy aims for 20% growth in international enrolment

The British government released a major strategy for the UK’s international education sector last week – International Education: Global Growth and Prosperity – that describes...

Can you tell a good story?

“People don’t buy what you do, they buy why you do it,” says Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone...

EU releases strategy document urging intensified globalisation of education in Europe

The European Commission released a report and statement this month that urges EU universities and schools to ramp up the degree to which they are...

Generation Y students, customisation, and the growing importance of data science

The generation that universities and colleges across the world rely most on for enrolments is Generation Y, also known as “millennials.” Roughly between the ages...

New Zealand sharpens recruitment focus with regional trade strategies

Like many destination countries for international students, New Zealand relies heavily on major world markets, notably China and India, for its international enrolment base. But...

Part 2: How to involve students’ parents in recruitment for study abroad

At the end of the last post we did on involving the parents of international students in the recruiting process, we wrote: “Parents may be...

Part 1: How to engage students’ parents during recruitment and study abroad

We’ve talked before on ICEF Monitor about the role of parents in decision making for study abroad – something even more important where younger students...

US a source of international students too

The US is often in the news for its reputation as the leading destination for international students. But American students go overseas, too – as...

The power of connecting with international students

At this time in the year, many education institutions are in transition times: they are preparing for a major admissions cycle in autumn, and/or they...

Mystery shopper experiment reveals best practices in communication strategies

We recently sat down for an interview with Mrs Lisa Cynamon Mayers, an academic advisor with Intead (International Education Advantage). Intead is a full-service consulting,...

The link between internationalisation and recruitment

Yesterday’s article covered experts’ predictions that the US would continue to be international students’ first choice over the next decade. But the expert we quoted...

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University Leadership in Turbulent Times - A European Perspective: http://www.universityleaderssymposium.org/symposium/university-leadership-in-turbulent-times-3/
Study North BC: A world-class education that’s focused on you. http://www.studynorthbc.ca/

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