Strategy

agency-educator-relationship-managementAgency-Educator relationship management: from on-boarding to sustainable recruitment partnerships

With up to half of all international students using the professional services of an education agent, and private and public-sector use of external recruiters an...

kings-college-ukNew UK strategy aims for 20% growth in international enrolment

The British government released a major strategy for the UK’s international education sector last week – International Education: Global Growth and Prosperity – that describes...

Can you tell a good story?

“People don’t buy what you do, they buy why you do it,” says Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone...

EU releases strategy document urging intensified globalisation of education in Europe

The European Commission released a report and statement this month that urges EU universities and schools to ramp up the degree to which they are...

Generation Y students, customisation, and the growing importance of data science

The generation that universities and colleges across the world rely most on for enrolments is Generation Y, also known as “millennials.” Roughly between the ages...

New Zealand sharpens recruitment focus with regional trade strategies

Like many destination countries for international students, New Zealand relies heavily on major world markets, notably China and India, for its international enrolment base. But...

Part 2: How to involve students’ parents in recruitment for study abroad

At the end of the last post we did on involving the parents of international students in the recruiting process, we wrote: “Parents may be...

Part 1: How to engage students’ parents during recruitment and study abroad

We’ve talked before on ICEF Monitor about the role of parents in decision making for study abroad – something even more important where younger students...

US a source of international students too

The US is often in the news for its reputation as the leading destination for international students. But American students go overseas, too – as...

The power of connecting with international students

At this time in the year, many education institutions are in transition times: they are preparing for a major admissions cycle in autumn, and/or they...

Mystery shopper experiment reveals best practices in communication strategies

We recently sat down for an interview with Mrs Lisa Cynamon Mayers, an academic advisor with Intead (International Education Advantage). Intead is a full-service consulting,...

The link between internationalisation and recruitment

Yesterday’s article covered experts’ predictions that the US would continue to be international students’ first choice over the next decade. But the expert we quoted...

Enrolling new students is step one, but don’t forget about retention

With all the pressures on recruitment these days, there is naturally a focus on top-line goals. How many students did we get? How does that...

Pricing and price sensitivity in international education

To what extent does cost, particularly relative cost among comparable institutions or destinations, factor in an international student’s choice of where to study? This is...

More on Twitter in education marketing: five tips to boost your profile

Like any strategic communications tool, Twitter only really works if it is harnessed, managed, and assessed periodically by those who use it for business –...

Using Twitter for student recruitment to maximum effect

Education Dive, an education sector news aggregator, got it right when they declared, “every university is on Twitter.” The question – as we always note...

Working with commission-based education agents: the real issue

In a departure from our normal editorial coverage, we are pleased to present the following opinion piece from ICEF CEO Markus Badde on a topic...

Europe takes stock of its international student recruitment strategies

As competition for international students intensifies around the world, the European Union is increasingly interested in promoting member countries – and indeed, the entire Eurozone...

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James Cook University Brisbane: apply now! http://www.jcub.edu.au/
Oxford International Education Group: celebrating 25 years in international education http://www.oxfordinternational.com/

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