Strategy

Integrating print collateral with online marketing

It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the...

Extending your recruitment effort with international alumni

We’ve written previously about the importance of engaging alumni in international recruitment as well as the process of engaging and enabling brand advocates from among...

Send your recruiting team back to business school

Strategy classes are a staple for students in most business schools. Couldn’t universities – or all recruiters for that matter – take the brainpower and...

Student retention begins in, and sometimes before, the first week of class

For many educators, the memory of the last student intake and last orientation is never far away, especially with a new school year recently underway...

Best practices for managing a sub-agent network in Russia

Insight Lingua is one of Russia’s leading education abroad agencies and, with a network of ~500 sub-agencies throughout Russia and other countries of the former...

New Zealand announces new initiatives to attract more international students

The Government of New Zealand announced a package of new policy initiatives this week designed to make New Zealand a more attractive study destination for...

The human side of content marketing

As much as business operations and marketing are different now than decades ago because of the Internet and consumers’ increasing gravitation online for information, entertainment,...

Strategies for improving student selection and retention

How much is the retention of international students tied to a school’s admission process for selecting them in the first place? At the September EAIE...

India opens up, and raises the bar for its education system

There are exciting things afoot in India: the country is on a serious mission to raise the quality of education across its schools and universities...

What do Turkish students look for when studying abroad?

Turkey has long been known as a strong market, with one of the fastest growing economies in Europe, links with both Europe and Asia, and...

Goodbye university? Revolution vs. evolution of the current education model

As we head into the tail end of 2013, a variety of claims and predictions are being tossed about regarding the future of higher education...

LinkedIn instantly gets more relevant with launch of University Pages

Over the last few months we have written extensively about the increasing demand for higher education institutions to link their programming to industry and to...

Does your recruiting include transfer students?

So much of international student recruitment is concerned with attracting new students from their countries of origin, but what about recruitment from within the very...

Reaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social...

Focus on the future: Transformation for higher education in Wales

This past year has been a tumultuous time for education in Wales – resignations, mergers and exam changes have made for eye-catching headlines. Amid the...

Lost in translation: the challenge of delivering web content in many languages

Sooner or later every international recruiter has to address an important communications challenge: to what extent do you translate your website (or other online communications)...

Philippines creates opportunities in overhaul of K-12 education system

The Philippines is undergoing a major overhaul to bring it in line with education systems worldwide, starting with the K-12 sector. This change to domestic...

Qatar: a regional market with the potential to surprise

The Middle East continues to show why it is becoming an increasing focus for student recruiters. While the UAE and Saudi Arabia often stand out...

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