Strategy

campusesManaging growth and maintaining standards in international branch campuses

The number of international branch campuses worldwide continues to grow. This is in some respects a natural result of institutions continuing to expand their global...

us-institutions-expanding-joint-and-dual-degree-arrangementsUS institutions expanding joint and dual degree arrangements abroad

A recent UK report found that about a third of all international undergraduate students in England transferred from programmes delivered offshore. Another Canadian survey notes...

canadian-universities-internationalisationNational survey shows Canadian universities more focused on internationalisation

A significant majority of Canadian universities – 82% – now place internationalisation among their top five strategic priorities, says a new survey of Canada’s degree-granting...

LinkedIn rolls out new school selection services for prospective students

Professional social networking site LinkedIn has introduced some impressive new services for its high school and university-aged users: Decision Boards, University Outcome Rankings, Field of...

The growing case for building institutional links with India

India is planning a massive expansion of its higher education system over the next decade. The Indian government has a stated goal to increase higher...

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from...

Online or offline, the travel sector blurs all the lines

Here at ICEF Monitor, we like to keep an eye on broader travel and migration patterns as both can sometimes be important directional indicators for...

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in...

Study reveals most popular online recruiting strategies of US colleges

The always-insightful consulting and research firm Noel-Levitz is out this year with two new studies that nicely add to the current research on online recruiting...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian...

Remodeling MOOCs in 2014

Since the first wave of Massive Open Online Courses (MOOCs) around 2012, hypotheses about their impact have abounded, and have changed over time. So too...

Thinking strategy? Think big

September is a busy time of year for many of us in the industry, and the Association of Language Travel Organisations (ALTO) got their members...

Search trends playing an increasing role in international education marketing

Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for...

The art of listening: Better results start with understanding your customer

Listen more than you talk and use the insights you gain into your customer’s needs and decision-making processes to close more sales. This is a...

Play to win with game strategy in recruitment marketing

Thanks to the web and our increasingly digitised lives, we are long past the days when games were only meant for children (or even for...

NAFSA conference highlights the interdependency of recruitment and retention practices

This year’s NAFSA Conference drew a record number of attendees, as over 10,000 people convened in San Diego to discuss the most critical issues in...

Employability and university rankings: London conference reveals what employers want from schools

“Students are investing in education because they expect a monetary return, which means gainful employment.” – Marian Mahat, LH Marting Institute for Tertiary Education Leadership...

New Zealand rolls out marketing campaign and new visa services

New Zealand is taking its goal to double the value of its international education sector by 2025 (to NZ$5 billion) very seriously. In 2013, the...

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