Strategy

predictions-for-digital-marketing-in-2015Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in...

Study reveals most popular online recruiting strategies of US colleges

The always-insightful consulting and research firm Noel-Levitz is out this year with two new studies that nicely add to the current research on online recruiting...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian...

Remodeling MOOCs in 2014

Since the first wave of Massive Open Online Courses (MOOCs) around 2012, hypotheses about their impact have abounded, and have changed over time. So too...

Thinking strategy? Think big

September is a busy time of year for many of us in the industry, and the Association of Language Travel Organisations (ALTO) got their members...

Search trends playing an increasing role in international education marketing

Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for...

The art of listening: Better results start with understanding your customer

Listen more than you talk and use the insights you gain into your customer’s needs and decision-making processes to close more sales. This is a...

Play to win with game strategy in recruitment marketing

Thanks to the web and our increasingly digitised lives, we are long past the days when games were only meant for children (or even for...

NAFSA conference highlights the interdependency of recruitment and retention practices

This year’s NAFSA Conference drew a record number of attendees, as over 10,000 people convened in San Diego to discuss the most critical issues in...

Employability and university rankings: London conference reveals what employers want from schools

“Students are investing in education because they expect a monetary return, which means gainful employment.” – Marian Mahat, LH Marting Institute for Tertiary Education Leadership...

New Zealand rolls out marketing campaign and new visa services

New Zealand is taking its goal to double the value of its international education sector by 2025 (to NZ$5 billion) very seriously. In 2013, the...

Emerging markets key to Australia’s international enrolment goals

Australia has ambitious goals for international enrolment growth and aims to host as many as 660,000 students by 2020 – an increase of roughly 117,000...

LGBT students: a forgotten market with potential

Within the mountains of market intelligence, research articles, and data available on international student mobility and recruitment, one niche student group receives very little attention:...

What colour is your marketing? The psychological impact of colour

A recent post from ICEF Monitor touches on the impact of colour in marketing. It examines A/B testing, which involves an A version (the control)...

Secrets to a successful content marketing strategy

“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an...

Is that funny? Using humour in international recruitment marketing

We could have spent April 1 – otherwise known as April Fools’ Day in many parts of the world – trying to convince you that...

Enhancing the student experience with essential student services

Currently over 4.3 million students study at post-secondary institutions outside their home country. Whether you are a community college in Canada, a boarding school in...

Is employer engagement in education the next source of competitive advantage?

We have seen a number of reports recently on the significant skills gaps in labour markets around the world, and on correspondingly high levels of...

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