elements-of-a-successful-recruitment-strategyWhat are the elements of a successful national recruitment strategy?

It is by now widely acknowledged that, on a global scale, the recruitment of international students is becoming: More crucial for leading countries’ education systems...

the-university-of-hong-kongA more complex marketplace taking shape for 2012

A pair of recent articles from University World News point to an increasingly complex and shifting international education marketplace for 2012. The first, “Confusion, contradictions...

Boldness and magic in education marketing

Whatever you can do or dream you can, begin it. Begin it. Boldness has genius, power and magic in it. Begin it now. — Goethe...

20 trends in educational marketing

YouTube. Flickr. Facebook. Apps. Mobile. e-brochures. Do you ever feel like educational marketing is going off in so many different directions these days that it...

National image is key as global competition for students heats up

“As global competition for international students intensifies, reacting swiftly to news coverage as well as to actual changes in government policy has become an essential...

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