Strategy

inspiring-educator-websiteInspiring educator website case studies

A few weeks ago, in our article “New strategies emerging for educator websites” we introduced several important strategies – liberalised page scrolling and responsive design,...

indian-government-puts-foreign-university-legislation-on-the-shelfIndian government puts foreign university legislation on the shelf

Editor’s Note: Our follow up article published in April 2013 indicates that after a two-and-a-half-year delay, the foreign education providers bill was cleared by a...

recruitment-strategies-usPreferred recruitment strategies of US graduate schools

In March 2012, the US higher education consulting firm Noel-Levitz and The National Association of Graduate Admissions Professionals (NAGAP) conducted an online survey of the...

Cracking the (QR) code

Lately, we’ve come across a few articles which are a bit ‘anti-QR code’ in their tone, and we wondered… how do our readers feel about...

The development of international strategies in US higher education

The American Council on Education (ACE) recently released a new report – the third in ten years – that assesses the current state of internationalisation...

Coursera shakes up higher education, adds 12 US and European institutions

Just announced yesterday, a dozen major research universities are teaming up with Coursera in what is being called a “tsunami” of change sweeping over the...

New strategies emerging for educator websites

“Get everything important above the fold.” “Users don’t like scrolling.” “Content is the only thing that matters.” Sound familiar? They’ve been common mantra among web...

How to connect with today’s youth: Part 2

Yesterday we released Part 1 of “How to connect with today’s youth” and if you haven’t read it yet, we advise you to do so...

How to connect with today’s youth: Part 1

Those of us who talk to today’s youth on a daily basis probably have a pretty good understanding of their mentality, behaviour, desires and aspirations....

Ireland flexes its promotional muscles to attract foreign students

Ireland is setting its sights on regaining momentum as a top-tier study abroad destination. Its higher education system saw major expansion in the Celtic Tiger...

What determines growth rates in global higher education enrolments?

A new British Council study, The Shape of Things to Come: Higher education global trends and emerging opportunities to 2020, has recently become available in...

Free online courses, recruitment, and the university brand

Say you were a young person with an eye on a good career, would you enrol in a free course – with quality content but...

How will the Indian rupee’s slide affect your recruitment strategy?

“I am suffering for non-academic reasons. Had I done the course a year earlier, I would have paid some 20% less than now.” — Natasha...

12 ways in which online marketing will change this year

Edudemic has posted a fascinating presentation from international research agency Millward Brown featuring their 12 digital predictions for 2012. By now, we’re all (almost) used...

Arms wide open: US courts international travellers and students

The Obama administration is reaching out to the world – and inviting it in to the US. It just announced a National Tourism and Travel...

How to maximise educator-agency relationships

In this competitive age just signing up an agent and hoping that results will follow is not enough. Our video interview with Chris Price, taken...

Breaking through with innovative recruiting

Quality students: all educators want them, yet they’re facing ever-intensifying competition to recruit them. More and more, institutional marketers are realising they have to step...

Is tuition discounting an effective recruitment strategy?

“Colleges and universities operate at the confluence of multiple pressures. The press to accomplish four objectives simultaneously – increase revenue, reduce expenses, improve quality, enhance...

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