Strategy

recruitment-strategy-indiaHow will the Indian rupee’s slide affect your recruitment strategy?

“I am suffering for non-academic reasons. Had I done the course a year earlier, I would have paid some 20% less than now.” — Natasha...

online-marketing-trends12 ways in which online marketing will change this year

Edudemic has posted a fascinating presentation from international research agency Millward Brown featuring their 12 digital predictions for 2012. By now, we’re all (almost) used...

international-travellers-and-students-usArms wide open: US courts international travellers and students

The Obama administration is reaching out to the world – and inviting it in to the US. It just announced a National Tourism and Travel...

How to maximise educator-agency relationships

In this competitive age just signing up an agent and hoping that results will follow is not enough. Our video interview with Chris Price, taken...

Breaking through with innovative recruiting

Quality students: all educators want them, yet they’re facing ever-intensifying competition to recruit them. More and more, institutional marketers are realising they have to step...

Is tuition discounting an effective recruitment strategy?

“Colleges and universities operate at the confluence of multiple pressures. The press to accomplish four objectives simultaneously – increase revenue, reduce expenses, improve quality, enhance...

Newly published report compares pricing, market trends worldwide

WYSE Travel Confederation in conjunction with its research partner Student Marketing have released the second in a series of planned industry review studies, this time...

The ongoing interest in Pinterest… are you on board?

Just when you thought there were enough social media sites out there, along came Pinterest. The two-year-old site has exploded, and now hosts over 11.7...

Three-year degree programmes in USA rising in popularity

The rising cost of college tuition and the impact of the economic downturn has sparked a new trend in the US, with more and more...

New report reveals international student mobility trends

American universities are set to strengthen their dominance in attracting international students, powered by the continued momentum from China and Saudi Arabia, revival of India,...

Why students use agents and other insights for 2012

ICEF led a presentation at the Languages Canada conference, held recently in Vancouver, providing the audience with an insightful overview of current research and best...

Students are mobile, are you?

Forrester Research tells us that 97% of Millenials own a cell phone and 58% have a smartphone. Perhaps it is no surprise then that mobile...

Author forecasts a tripling of international students worldwide by 2025

In a newly published book, Making a Difference: Australian International Education, contributor and industry consultant Bob Goddard provides a global view and a long-term forecast...

What are the elements of a successful national recruitment strategy?

It is by now widely acknowledged that, on a global scale, the recruitment of international students is becoming: More crucial for leading countries’ education systems...

A more complex marketplace taking shape for 2012

A pair of recent articles from University World News point to an increasingly complex and shifting international education marketplace for 2012. The first, “Confusion, contradictions...

Boldness and magic in education marketing

Whatever you can do or dream you can, begin it. Begin it. Boldness has genius, power and magic in it. Begin it now. — Goethe...

20 trends in educational marketing

YouTube. Flickr. Facebook. Apps. Mobile. e-brochures. Do you ever feel like educational marketing is going off in so many different directions these days that it...

National image is key as global competition for students heats up

“As global competition for international students intensifies, reacting swiftly to news coverage as well as to actual changes in government policy has become an essential...

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