Strategy

In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective,...

“There is not a single Indian university amongst the top 200 universities in the world. This calls for drastic action to reform the way education...

Today’s two-part video interview covers the top trends in strategy and pricing for the educational travel industry. ICEF Monitor sits down with Mr Samuel Vetrak,...

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students....

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when...

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively...

The Canadian government’s latest budget includes CDN $23 million dedicated to supporting its national international education strategy and CDN $42 million to improving visa processing...

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and...

New research on US and UK students compares their propensity to study abroad, with three top trends standing out: 56% of US respondents are considering...

Last year, ICEF Monitor reported on Russia’s plans to dramatically rethink the funding and strategic orientation of its universities as a result of its absence...

In terms of achieving results with student recruitment agents, as we have often mentioned here on ICEF Monitor, it all comes down to relationships. Naturally,...

If you were an international student advisor, what if you could predict, with 85% accuracy, which of the students you counselled would graduate, and which...

Australia’s beleaguered international education industry has seen a couple of important developments of late. The first comes in the form of a long-awaited report from an...

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica...

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area...