South & Central America

international-education-parents-decision-makingGlobal parents’ survey: three quarters would consider university abroad

A newly released survey of 5,550 parents in 16 countries around the world finds that most – 77% – would consider sending their child abroad...

university-ranking-2015Regional rankings an important measure of investment and academic influence

Nearly one in eight of the world’s top 200 universities, as ranked in the Times Higher Education (THE) World University Rankings 2014/15, are from Asia....

english-training-in-colombiaNew study offers important insights on demand for English training in Colombia

The British Council recently released a study entitled English in Colombia: An examination of policy, perceptions and influencing factors. It rounds out previous findings on...

From the field: Trends in study abroad for Mexican students

If all goes according to plan, Mexico may soon send more students to the US than any other country in the world besides China (currently...

The enrolment funnel: Better results start with the prospects you already have

The pool of prospective students is getting larger all the time for many schools and institutions. The Internet appears to be a big factor in...

Turning the tables on conventional thinking with anti-marketing

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing...

The growing importance of alternative credentials

The emergence of non-traditional qualifications – also know as alternative credentials – has changed the higher education landscape in recent years, impacting curriculum delivery and...

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking...

MBA under pressure: The changing context of advanced business programmes

The Master of Business Administration (MBA) degree has long been the gold standard for those aspiring to the most prestigious corner offices of leading corporations...

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age...

FAM tours take agent-educator relationships to the next level

More and more, international educators realise that FAM (familiarisation) tours are one of the most effective ways for education providers to strengthen their working relationships...

New study highlights global language travel trends and the role of agents

Two million people travel abroad every year with the primary purpose of learning a foreign language. About two-thirds study English and those enrolments are heavily...

The promise and challenge of technology in language learning

Many language schools are thinking about innovation these days. Innovation – in terms of programmes, student services, or any other aspect of the student experience...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London....

Strategic risk management in international student recruitment

“It’s really all about trying to understand the ‘what if’ scenarios,” says Pamela Barrett. “Any organisation that is operating internationally will operate in a field...

Where the devices are: New study updates global stats on Internet usage

People in developing and emerging economies who are young and educated are much more likely to be Internet users. Ditto for those who speak a...

Marketing languages other than English

A lingua franca is a bridge language, sometimes called a trading language, in that it is used to support communication between people who don’t share...

How to engage the international schools sector for higher education recruitment

The K-12 English-medium international schools market is now considered a crucial sector for the world’s higher education institutions. The aspirations of pupils that go to...

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BAU Global: education beyond borders https://bauglobal.com/
Unlocking the Potential of International Education https://www.ece.org/OffNav/Get-in-Touch.htm

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