North America

US-IEPsUS ELT providers reporting enrolment declines this year

Intensive English Programmes (IEPs) across the US are experiencing deep declines in enrolments, pushing administrators to look for new markets, develop new partners, and be...

Canada introduces new visa process for conditional admissions

The Canadian government has quietly introduced an important change to how it processes visas for students entering Canada to pursue conditional admissions or pathway programmes....

Junior language travel market continues to develop

Junior students have become an important growth segment in recent years, especially in Europe, where students under age 18 now compose a significant proportion of...

US confirms visa policy for conditional admissions

The US Department of Homeland Security’s (DHS) Student and Exchange Visitor Program (SEVP) has issued its long-awaited final policy guidance regarding conditional admissions for international...

Study calls for focus on student satisfaction to boost recruitment

A new study, published in the August issue of the Journal of Business Research, finds that education marketers should increase their focus on student satisfaction...

More online degrees on the horizon?

Coursera is the largest MOOC (Massive Open Online Courses) platform in the world. With a reported user base of 20 million students, it delivers courses...

Global survey highlights the importance of peer review and detailed insights for prospective students

A new study from QS, What Matters to International Students?, provides some interesting new insights on the types of information and information sources that students...

Differentiation through innovation in English language teaching

Schools in the English Language Teaching (ELT) sector are operating in an increasingly competitive environment where the commoditisation of general language programmes has become a...

Canada’s ELT numbers fell in 2015

New survey data from Languages Canada reveals that Canada is the latest major destination to chart a decline in ELT (English Language Teaching) enrolments for...

Canada eases visa requirements for Mexico

In a move that many Canadian ELT (English Language Training) centres will welcome, the Government of Canada announced this week that it will lift visa...

A corporate approach to managing risk in international recruitment

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Where are you? The importance of location in international recruiting

“Location, location, location” is one of the most famous idioms among realtors because it underlines the great extent to which a property’s desirability is tied...

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market...

Mapping international pathway programmes in the US

Pathway programmes are gathering steam in English-speaking destination markets, and are often offered in collaboration with specialised pathway providers. For participating institutions, the pathway model...

New survey explores impact of economic pressures on study abroad

Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent...

Opening the door to new learning models

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Study finds growing use of agents among US universities

New research finds the pace of international student recruitment agency adoption by US universities has increased since 2013 – the year in which NACAC (the...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

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