North America

Canada’s ELT numbers fell in 2015

New survey data from Languages Canada reveals that Canada is the latest major destination to chart a decline in ELT (English Language Teaching) enrolments for...

Canada-MexicoCanada eases visa requirements for Mexico

In a move that many Canadian ELT (English Language Training) centres will welcome, the Government of Canada announced this week that it will lift visa...

risk-managementA corporate approach to managing risk in international recruitment

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Where are you? The importance of location in international recruiting

“Location, location, location” is one of the most famous idioms among realtors because it underlines the great extent to which a property’s desirability is tied...

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market...

Mapping international pathway programmes in the US

Pathway programmes are gathering steam in English-speaking destination markets, and are often offered in collaboration with specialised pathway providers. For participating institutions, the pathway model...

New survey explores impact of economic pressures on study abroad

Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent...

Opening the door to new learning models

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Study finds growing use of agents among US universities

New research finds the pace of international student recruitment agency adoption by US universities has increased since 2013 – the year in which NACAC (the...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

New survey reinforces career goals a primary motivation for study abroad

A new Hobsons report, Creating a Sustainable International Education Sector: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students, examines international students’ perceptions of...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

Coming to America: The need for greater diversification in international enrolment

While its overall share of internationally mobile students has slipped over the last 15 years or so, the US remains – by far – the...

Latest language travel data points to slowing growth in 2015

This time last year, the general impression in language travel was that some important market shifts were afoot. The UK was losing market share and...

The interdisciplinary opportunity

Countless studies have shown that international students expect study abroad to lead to better employment outcomes and that students’ choice of where and what to...

More countries moving to internationalise higher education

A new study aims to provide a detailed snapshot of the countries that are “best engaged” in internationalising higher education, and, by extension, those that...

Third-party video interview services playing a greater role in US admissions

The number of Chinese students studying in the US has increased by nearly 400% over the past decade. As of 2014/15, it has been the...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing...

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