Middle East

growth-hacking-and-international-recruitmentLessons from Silicon Valley: Growth hacking and international recruitment

Do you need a growth hacker on your marketing and recruitment team? Growth hacking is an idea – and perhaps as much a new perspective...

international-students-abroad-hobson-researchSurvey says post-study work options a major factor in choice of destination

The recommendations attached to the latest survey from Hobsons conclude with a stark warning for UK policymakers: “Failure by government to improve the current status...

experience-standupBuilding a winning brand through customer experience design

This is the age of the empowered consumer. The Internet – that great leveller of playing fields – makes it possible for each of us...

K-12 international school enrolment surpasses four million worldwide

We are pleased to present the following guest post from Anne Keeling, who handles media relations and marketing for The International School Consultancy (ISC), a...

Four trends that are shaping the future of global student mobility

Every now and then, we find it helpful to step back from the steady tide of market reports and information and think about some of...

Kuwait: Expanded scholarship support helping to drive growth in outbound mobility

An oil-rich country in the Middle East, Kuwait is sending its students abroad in growing numbers following several years of economic growth and expanded government...

Investments in education technology reaching new highs in 2015

You can count investment deals in the education technology sector a number of different ways, particularly depending on how you define “ed tech” in the...

Report: Saudi language study in the US to be capped at six months

Every major English-speaking study destination has a keen interest in international student enrolment in its Intensive English Programmes (IEPs). IEPs are both a significant international...

Global parents’ survey: three quarters would consider university abroad

A newly released survey of 5,550 parents in 16 countries around the world finds that most – 77% – would consider sending their child abroad...

Regional rankings an important measure of investment and academic influence

Nearly one in eight of the world’s top 200 universities, as ranked in the Times Higher Education (THE) World University Rankings 2014/15, are from Asia....

The enrolment funnel: Better results start with the prospects you already have

The pool of prospective students is getting larger all the time for many schools and institutions. The Internet appears to be a big factor in...

Using social media to reach students in the Middle East and North Africa

Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested...

Turning the tables on conventional thinking with anti-marketing

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing...

The growing importance of alternative credentials

The emergence of non-traditional qualifications – also know as alternative credentials – has changed the higher education landscape in recent years, impacting curriculum delivery and...

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking...

MBA under pressure: The changing context of advanced business programmes

The Master of Business Administration (MBA) degree has long been the gold standard for those aspiring to the most prestigious corner offices of leading corporations...

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age...

FAM tours take agent-educator relationships to the next level

More and more, international educators realise that FAM (familiarisation) tours are one of the most effective ways for education providers to strengthen their working relationships...

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