Middle East

online-video-marketingOnline video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing...

english-proficiency-rankingFifth annual English proficiency ranking finds Latin America on the rise

Higher national levels of English proficiency are linked to higher per capita income levels, more open and accessible business environments, improved quality of life (as...

The state of international student mobility in 2015

This article is reprinted with permission from a special commemorative magazine produced to mark the 20th anniversary of the ICEF Berlin Workshop. As you read...

2015 Agent Barometer survey yields new insights on student concerns and growing impact of online

Results from the 2015 installment of the ICEF i-graduate Agent Barometer are now in, and this year education agents’ responses are significantly different in some...

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the...

Homeward bound: The growing global investment in student housing

The past decade has seen a growing trend of private investment in education. Private money has been flowing into everything from school start-ups and acquisitions...

A more cautious outlook for international branch campuses

The past decade has seen a rapid expansion of transnational education (TNE), including twinning arrangements, joint programmes, and, in some of the more visible and...

Pleased to meet you: The business case for face-to-face

It can be tempting, when considering ways to grow an international business, to reach for a technological solution. Our world is hyper-wired and clients, employees,...

When it comes to rankings, students really want to know about employment

In the 2015/16 QS World University Rankings announced earlier this month, American universities command ten of the top 20 places compared to five British universities,...

How do students benefit from MOOCs?

Most students don’t finish a MOOC, a Massive Open Online Course, and the statistics are consistent on this point across platforms. There are lots of...

Lessons from Silicon Valley: Growth hacking and international recruitment

Do you need a growth hacker on your marketing and recruitment team? Growth hacking is an idea – and perhaps as much a new perspective...

Survey says post-study work options a major factor in choice of destination

The recommendations attached to the latest survey from Hobsons conclude with a stark warning for UK policymakers: “Failure by government to improve the current status...

Building a winning brand through customer experience design

This is the age of the empowered consumer. The Internet – that great leveller of playing fields – makes it possible for each of us...

K-12 international school enrolment surpasses four million worldwide

We are pleased to present the following guest post from Anne Keeling, who handles media relations and marketing for The International School Consultancy (ISC), a...

Four trends that are shaping the future of global student mobility

Every now and then, we find it helpful to step back from the steady tide of market reports and information and think about some of...

Kuwait: Expanded scholarship support helping to drive growth in outbound mobility

An oil-rich country in the Middle East, Kuwait is sending its students abroad in growing numbers following several years of economic growth and expanded government...

Investments in education technology reaching new highs in 2015

You can count investment deals in the education technology sector a number of different ways, particularly depending on how you define “ed tech” in the...

Report: Saudi language study in the US to be capped at six months

Every major English-speaking study destination has a keen interest in international student enrolment in its Intensive English Programmes (IEPs). IEPs are both a significant international...

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