Middle East

Five emerging markets to watch

After more than a decade of rapid expansion in international enrolments, the focus in major study destinations is turning more and more to diversification. And...

employment-prospectsStrengthening the connection between education and employment

For many students and families, education is the path to new or better careers and, ultimately, to a better future. This expectation is a key...

Survey finds increasing focus on online channels among higher education marketers

A global survey of nearly 200 higher education marketers finds that digital continues to claim a growing role in student recruitment this year. QS Digital...

Foreign providers work to overcome early losses for Saudi branch campuses

Early results from an ambitious expansion of vocational training in Saudi Arabia offer a cautionary tale in international branch campus operations, with a number of...

More online degrees on the horizon?

Coursera is the largest MOOC (Massive Open Online Courses) platform in the world. With a reported user base of 20 million students, it delivers courses...

Global survey highlights the importance of peer review and detailed insights for prospective students

A new study from QS, What Matters to International Students?, provides some interesting new insights on the types of information and information sources that students...

Five for Friday

An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately: the Iranian market opens up, recruiting for blended...

Differentiation through innovation in English language teaching

Schools in the English Language Teaching (ELT) sector are operating in an increasingly competitive environment where the commoditisation of general language programmes has become a...

A regional perspective on student recruitment in MENA

The countries of the Middle East and North Africa region, or MENA, have fast-growing youth populations that continue to drive growing demand for higher education....

A corporate approach to managing risk in international recruitment

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market...

New survey explores impact of economic pressures on study abroad

Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent...

Opening the door to new learning models

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in...

Keys to the market: Iran

We are pleased to begin a new video series on ICEF Monitor today. We call it Keys to the Market and we promise two things...

New survey reinforces career goals a primary motivation for study abroad

A new Hobsons report, Creating a Sustainable International Education Sector: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students, examines international students’ perceptions of...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and...

Latest language travel data points to slowing growth in 2015

This time last year, the general impression in language travel was that some important market shifts were afoot. The UK was losing market share and...

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