Middle East

iranian-presidents-policies-higher-educationCould Iran’s new president give higher education a boost?

With Hassan Rouhani assuming the Iranian presidency this weekend and speaking to the West in conciliatory tones, the shape of Iranian higher education is at...

Can you tell a good story?

“People don’t buy what you do, they buy why you do it,” says Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone...

generation-y-students-customisation-data-scienceGeneration Y students, customisation, and the growing importance of data science

The generation that universities and colleges across the world rely most on for enrolments is Generation Y, also known as “millennials.” Roughly between the ages...

Well-designed internships look like the new competitive advantage

Around the world, several interconnected trends suggest there is a troubling gap between the profile of college and university graduates looking for work and the...

New educational technology and customised education

Education technology is in the midst of an historic shift toward a less centralised, more learner-directed model. The trends relating to this are rapid and...

New data shows value of education rises during economic crisis

The employment gap between young people who left high school early and those who completed post-secondary education has continued to widen during the global economic...

Part 2: How to involve students’ parents in recruitment for study abroad

At the end of the last post we did on involving the parents of international students in the recruiting process, we wrote: “Parents may be...

Part 1: How to engage students’ parents during recruitment and study abroad

We’ve talked before on ICEF Monitor about the role of parents in decision making for study abroad – something even more important where younger students...

The power of connecting with international students

At this time in the year, many education institutions are in transition times: they are preparing for a major admissions cycle in autumn, and/or they...

The link between internationalisation and recruitment

Yesterday’s article covered experts’ predictions that the US would continue to be international students’ first choice over the next decade. But the expert we quoted...

Where international students will study over the next decade

A recent post in ScienceGuide featured an analysis by Mr Alan Ruby, senior fellow at the University of Pennsylvania (and an expert on the effects...

Enrolling new students is step one, but don’t forget about retention

With all the pressures on recruitment these days, there is naturally a focus on top-line goals. How many students did we get? How does that...

Increasing the “stay rate” of international students

International education is increasingly recognised by institutions and governments as an important export sector. In fact, the economic impact of foreign students’ tuition – along...

More on Twitter in education marketing: five tips to boost your profile

Like any strategic communications tool, Twitter only really works if it is harnessed, managed, and assessed periodically by those who use it for business –...

Using Twitter for student recruitment to maximum effect

Education Dive, an education sector news aggregator, got it right when they declared, “every university is on Twitter.” The question – as we always note...

Working with commission-based education agents: the real issue

In a departure from our normal editorial coverage, we are pleased to present the following opinion piece from ICEF CEO Markus Badde on a topic...

8 tips for better content marketing on social media sites

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even...

Part 2: Videos that work: What’s your strategy?

In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective,...

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