Middle East

Throughout the past several years, tradition-rich boarding schools that had previously operated only in the West have embraced internationalisation by opening branches in Asia. Today,...

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students....

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when...

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively...

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s...

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and...

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to...

The Middle East continues to see dramatic growth in education capacity, driven especially by booming population growth and burgeoning demand for tertiary education by women....

As the international schools market continues its expansion, ICEF Monitor reviews some riveting statistics as well as the growth drivers behind the trend. International school...

If you were an international student advisor, what if you could predict, with 85% accuracy, which of the students you counselled would graduate, and which...

While countries like Saudi Arabia and UAE are among the primary sending markets in the Middle East, the rebuilding nation of Iraq is a strong...

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica...

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area...

Look around at education sectors in many countries – and into every level and niche – and one characteristic is increasingly common: the presence of...

In countries like the US and UK, the higher education sector has always been a source of national pride and investment able to draw foreign...